Issue Date: 2017 MAY, Posted On: 5/8/2017

05082017 Kasthall Develops Unique Rugs for Fashion House Acne Studios

A new Kasthall collection for Acne Studios' Manhattan flagship store introduces rugs crafted using a unique coloring technique developed by British designer Max Lamb. 

KINNA, Sweden -- International rug and design company, Kasthall, has been commissioned to handcraft a unique rug collection for the Manhattan flagship store of fashion house Acne Studios. Both companies are based in Sweden.
Designed by British designer Max Lamb, the collection is the result of a close and creative collaboration between Acne Studios and Kasthall. The hand-tufted pieces use innovative patterns utilizing shifting shades of blue in a series of eight designs.

The minimalist interior architecture of Acne Studios' Madison Avenue store is softened with hand-tufted Kasthall rugs. 

High profile commissions are not new to Kasthall, which has developed custom products for several of the world's major fashion houses, including Chanel, Dior and Yves Saint Laurent. When Acne Studios decided to open its global flagship store on Madison Avenue in New York, the British interior furnishings designer Max Lamb was commissioned to design the rugs.
"We drew inspiration from numerous different sources, the key ones being art and fashion. This is a prestigious commission for Kasthall and we are very proud that Acne Studios, Sweden's foremost fashion house, and leading international designer Max Lamb chose Kasthall. We enjoyed a close and creative collaboration on site at our factory in Kinna, Sweden, where the starting point was a clear vision from Acne Studios, combined with Max Lamb's expressive design language," says Eva Boding, CEO at Kasthall.

Color is drizzled and sprayed on the yarn made from recycled PET bottles, giving each rug a unique pattern. 

The collaboration began in 2016, when Max Lamb and the Acne Studios team visited the Kasthall design studio and atelier in Kinna for a workshop, at which Kasthall presented different types of yarns and techniques. The color shifts in the rugs was crafted using a unique coloring technique developed by Max Lamb in which the color is drizzled and sprayed on the yarn using PET bottles, giving each rug a unique pattern. The rugs were then hand-tufted in the studio, each given a unique finish using fringes in two different pile heights.
"For me it was important to elevate the store design as opening a store on Madison Avenue is such a statement for Acne Studios. And therefore I went for gold. The gold needed a soft element and Kasthall was a perfect collaborator to create that softness with the unique rugs. It was a very pleasant process as both Acne Studios and Kasthall share the same Swedish design heritage. And the rugs look cool," says Jonny Johansson, creative director Acne Studios, which in addition to ready-to-wear, creates magazines, furniture, books and exhibitions.

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