Issue Date: 2017 APRIL, Posted On: 4/18/2017

04182017 Nourison Partners with Fine Artist Lida Sherafatmand on Limited Edition Rugs

Cascading blooms adorn 'When Miracles Happen', a limited edition rug created by Nourison with fine artist Lida Sherafatmand. 

SADDLE BROOK, N.J. -- Leading floor covering and home accents manufacturer Nourison has launched a limited edition rug collection with fine artist Lida Sherafatmand. The four hand-made area rugs are created from sections of the artist's incredibly detailed original paintings, and will debut at the April 2017 High Point Market.
Sherafatmand terms her work 'florescenism,' with actual flowers being the main physical subject in her painting. The four hand-tufted wool rug designs are titled "New Altitudes, Opening Doors to Blessings"; "Surrogating Raindrops"; "Internal World of Goodness/Pulses of Love"; and "When Miracles Happen".

"Surrogating Raindrops" by Nourison based on a work by fine artist Lida Sherafatmand.
"Painting is a vocation for me: I believe the art which we produce becomes part of our physical, emotional and intellectual reality," explained Sherafatmand, who has exhibited her paintings in over 20 countries since 1997. "This puts a huge responsibility on my shoulders when I am creating, to make sure I give the best of me to my environment as I 'immortalize' a part of reality in the painting. I meditate, pray, and dance to get in touch with depths of beauty and strength in life," she continued.
Sherafatmand said she is delighted to work with Nourison because she believes such collaboration further enriches the involvement of her art with society.

The inaugural Nourison limited edition collection with artist Lida Sharafatmand includes, "Internal World of Goodness/Pulses of Love" (above), and "New Altitudes, Opening Doors to Blessings" (below).

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