Issue Date: 2017 APRIL, Posted On: 4/19/2017

04202017 Loloi Debuts New Magnolia Home by Joanna Gaines Collections

Fans of Magnolia Home by Joanna Gaines will find extensive introductions in rugs (Lucca collection above), throws and pillows at Loloi's High Point Market. showroom.

DALLAS -- Loloi announces the expansion of its widely successful Magnolia Home by Joanna Gaines program with five new rug collections debuting this week at High Point Market. The collaboration also grows with two new throw collections and numerous new pillow designs.

Fans of the designer and TV personality will get a first look at these introductions at Loloi's High Point showroom, IHFC, Design Center, space 320. Magnolia Home by Joanna Gaines premiered last year at the April High Point Market, and has experienced strong retail penetration and consumer sell-through.

"Magnolia Home by Joanna Gaines continues to be a sought-after collection, loved by consumers for its natural aesthetics, easy style and great design," said Amir Loloi. "This collection has had a great impact with our dealers and consumers nationwide and we are excited to present these beautiful new designs to our buyers in High Point."

Gaines continues her classic-meets-modern style with new collections featuring rich colors and intricate patterns in addition to quality construction and striking visual appeal. The latest Magnolia Home rug collections include:


Eight designs debut in the Everly collection from Magnolia Home by Loloi.

Featuring cool, smoky shades of grey, blue and ivory, the Everly collection makes for a striking, but well-balanced centerpiece in any room. Power-loomed of polypropylene and polyester for long-lasting wear, color-fastness, and stain-resistance.


The hand-woven June collection from MagnoliaHome by Loloi debuts at High Point.

Inspired by Joanna Gaines' fresh, timeless aesthetic, the June collection brings casual charm to any room. Each piece is hand woven of 100 percent cotton to stand up to heavy foot traffic.


The Lucca collection by Joanna Gaines for Loloi  showcases antique colors.

Created using the most advanced rug-making technology, Lucca offers the rich reds, deep blues, and sheared texture, once only found in high-end antiques. The affordably priced in the Lucca collection for Magnolia Home by Joanna Gaines is made from predominantly cotton fiber with touches of polyester to ensure long-wearing durability. 


Loloi grows its Joanna Gaines Magnolia Home offering with Teresa, which features neutral colors and matching tassels.

Masterfully tufted in India by skilled artisans, the Teresa Collection touts an impressive high to low texture to enhance design details. Crafted of wool and polyester in a neutral palette the rugs come with matching tassels for added character.


The Loloi adds the vintage-inspired Tristan collection t
Magnolia Home by Joanna Gaines.

The Tristan collection offers a casual, yet timeless series of vintage-inspired rugs in five distinct color options. Each piece is jacquard-woven of cotton and polyester for dependable durability. 

Magnolia Home by Joanna Gaines will also debut June and Lark, two new throw collections as well as new designs that have been added to the Anna and Lora throws.

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