Issue Date: 2016 SEPTEMBER, Posted On: 9/4/2016

090402016 NY Now Exhibitors Showcase Subtle Colors, Transitional Styles
By Lisa Vincenti


NEW YORK -- NY Now, held twice a year in New York City, prides itself on offering show attendees the latest trends, evidenced by the many rug-focused vendors offering up on-point transitional designs in popular blue and gray color combinations.

In fact, David Mink, Jr., CEO of Kenneth Mink, Inc., which runs the rug business for Macy's nationwide, both in stores and online, told RugNews.com, "I go to NY Now and other markets to look for color and design trends. Gray has been strong for some time, but now we are seeing varying shades of blues dominating the marketplace [and here at the booths at NY Now]."

The show saw some exhibitors (such as Eliko Rugs and Mastour Fine Rugs) enter new rug categories, others expand their reach into new product areas (such as Pasargad Carpets and Nomadic Trading Co.), and many more (Apadana Fine Rugs, Auskin, Bokara Rug, Creative Touch, Fab Habitat, F.J. Kashanian, S&H Rugs, Saddlemans and Safavieh) continuing to focus on what they do best -- creating fresh looks to address the needs of attending interior designers and mid-market retailers.

Hot off summer markets in Atlanta and Vegas, several rug exhibitors at NY Now (Bokara, Creative Touch, Pasargad, and S&H) will be showing these and fresh new designs at The Rug Show to be held Sept. 10-13 at the Javits Center in New York City.


Mike Alidadi, co-oowner of Apadana.

At its retail location in Norwalk, Conn., Apadana fine rugs does brisk business in its rich color saturated overdyed vintage rugs. However for the summer installment of NY Now, the company releases its 2.0 version of these designs called Artistically Distressed. The collection, crafted of vintage wool rugs sourced in Pakistan, features an acid washed design. 

"For our new overdyes, we went a little further and got rid of more of the traditional pattern and added more of our own design," said co-owner Mike Alidadi, who attends NY Now to meet with designers and some retailers. "We took out much of the original design and introduced our own contemporary elements."

Hanging on the walls are new styles in the Artistically Distressed collection.


Auskin's Erin Dowd, left, and Mandy Coghlin.

Auskin highlights its cozy pillows at the summer fair rather than rugs, since accessories take up less space and sell quickly in the season's hot colors, such as the new pale green shades lichen and bloom (a lavender-like hue).

In addition the company's baby alpaca wool rugs in cool gray and ivory were on display. "Going into winter it's neutrals and darker colors that are doing well, but at winter market the jewel tones of our new rugs will be more popular," said Auskin's Mandy Coghlin.

Auskin's new super plush baby alpaca wool rug in ivory.


Bokara Rug Co.'s Jonathan Soleimani and Gabriel Vaknin at NY Now.

First-time NY Now exhibitor Bokara Rug took a double booth toward the front of the Javits hall to display a fresh assortment of its contemporary New Canvas Art collection rugs. Bokara vice president Jonathan Soleimani noted that NY Now shoppers, many of them New York area designers, walk the show looking for up-to-date designs.

Bokara displays its painterly contemporary Canvas Art designs, along with updated traditional motifs. 


Creative Touch's Baki Ildiz, with  Murat Tasdemir, left, and Yusuf Deniz Kaya.

Creative Touch's booth was teaming with market attendees browsing its assortment of contemporary and traditional-styled pillow covers -- an easy grab-and-go update to any room setting. Buyers were also browsing the New Jersey-based rug vendor's latest designs for the floor, including new looks added to its transitional Bosphorus collection of modern transitional designs.

"We are still doing better with brighter colors but a lot of people are liking the more subtle colors of Bosphorus," said Baki Ildiz, general manager at the wholesaler. The Bosphorus collection, crafted of wool or fine bamboo silk, features geometric patterns and cool colors including tones of gray, blue, beige and taupe.

NY Now interior designers and retailers were browsing Creative Touch's extensive collection of pillow covers.


Eliko's Ariel Basalely and Dena Richardson.

Eliko, which moved its booth to get a corner exposure, introduces several new collections and looks, including the debuting Modern Art collection, based on the prints of Oliver Gal, said Ariel Basalely, director of sales and operations at the New York-based company.

In addition, the company adds a new braided wool construction, fresh blue and gray designs in its Afghan collection, and expanded the textural interest of its washed mohair Moroccan designs to include different levels of pile.

Eliko's new Modern Art collection, based on the prints of Oliver Gal.


Fab Habitat's Kanan Gupta with new PET pillows, made of recycled soda bottles.

For the summer NY Now show, Fab Habitat moved its booth forward, and focused on its PET outdoor rug collections, which are made of recycled soda bottles, and a just-introduced line of PET pillows.

"In the future we are planning on going into different constructions of indoor felt and wool rugs," noted co-founder Kanan Gupta. At last summer's NY Now, Fab Habitat debuted its first two higher-end, indoor only collections, made of jute and wool (read story).

In addition, during the winter 2017 edition of NY Now, the company plans to expand its product reach with a line of hand-carved outdoor sculptures.

Fab Habitat focused the show on its PET outdoor rugs, but also showed off its growing range of indoor designs (on floor).


 Jonathan A. Kashanian of F.J. Kashanian.

"For this market there is more demand for modern designs," said Jonathan A. Kashanian, vice president of the Secaucus, N.J.-based F.J. Kashanian. He noted that the company chose to move its booth forward for the current show for better exposure. 

The company highlighted two of its latest styles (Diamond and Bleau) added to the transitional Modern Luxury collection. Both designs are crafted of wool and bamboo.

Kashanian grows its transitional Modern Luxury collection, with some blue and gray designs.


Joseph Mastour of Mastour Fine Rugs in New York.

Mastour, known for its large assortment of transitional designs in neutral tones of beige, taupe and gray, showcased 24 new styles added to its Modern Couture collection, said Joseph Mastour, CEO of the New York showroom.

In addition, Mastour debuts its first range of classic mohair Moroccan rugs and grows its Turkish Oushak assortment with nine new soft tone-on-tone designs.

Mastour adds 24 new glamours rug designs to its Modern Couture range.


Nomadic Trading's husband and wife duo, Lineke and Timur Willford.

Antique and decorative handmade rug importer Nomadic Trading highlights a fresh assortment of vintage chairs, said company founder Demir Williford, who added that the company is moving more toward the hospitality sector.

"In flooring, we are sticking with what works and that is our really faded kilim overdyes in light colors, such as gray and white," he added of Nomadic Trading's signature vintage rugs from Turkey. "We call these rugs 'stone washed' ... the lighter I can make them, the quicker I sell them."

Nomadic Trading's signature faded kilim overdyes and vintage chairs.


Pasargad's Edward Verdiev at NY Now.

Pasargad continues to grow its new assortment of home furnishings and decor at NY Now, but also debuts a new rug collection, Florence. Half the booth featured items from the company's home furnishings collections, including the new upholstered seating Casa Milano range and Safari (comprised of storage trunks and occasional seating). 

At the summer fair, the New York wholesaler introduced Florence, a wool and bamboo silk collection of faded classic rug motifs in modern color combinations such as gray and white, said Edward Verdiev. He noted that Pasargad's Modern collection was grown with two new styles (Earth and Glacier) and that Pasargad also grew its product assortment with a Turkish pillow collection.

Pasargad continues to add to its home furnishing assortment.


Ori Wilbush of S&H Rugs.

"NY Now is for the interior designer, so we focus on our custom rug program," said S&H president Ori Wilbush, who added that the company has been participating in more fairs that target the to-the-trade buyer, including a first-time showing at ICFF (read story). S&H debuted Transitional, a new collection which takes a modern approach to traditional motifs, and is crafted in India of oxidized wool with bamboo silk. The range is available in four colorways.

"NY Now has a lot of activity but it is very limited in terms of what we can bring because of the booth size -- it really is about branding and showing our face to designers."

S&H focuses NY Now on its custom rug assortment.


Lance Nolder, founder of Saddlemans, poses in front of his cowhide rugs.

Hair on hide rug maker Saddlemans, which exhibits at NY Now only in the summer, had a busy market with show shoppers "loving" the California company's new custom Luxury rug collection of 12 cut-and-sew cowhide designs, each available in several colorways. Popular styles included Norah, which features laser etching as part of its geometric design, and Armstrong. The company has cut production time in half for custom rugs to 4-6 weeks, down from 10-12 weeks.

Saddlemans adds to its Luxury cowhide cut and sew rug collection.


Tiffany Yaraghi of Safavieh Home poses in the company's lifestyle-focused booth at NY Now.

Home furnishings and rug maker Safavieh, rather than merely showing off its new releases at the markets it attends, prefers to showcase a "look" that illustrates Safavieh's ever-growing arsenal of cross-category interior furnishings, said Tiffany Yaraghi. 

The look at the summer market is what Yaraghi dubbed grungy chic, as the glamour trend gives way to something a bit edgier.The company selected its Vintage Persian rug collection (made of polyester) to grace the floors of its Brooklyn loft-styled vignette.

"Our objective to name-brand Safavieh with the NY Now audience of designers and retailers," added Michael Wolf, a senior account manager at the New York-based company. "Our concept for markets is to show that we are a total home destination."

Safavieh Home shows off its take of a classic Brooklyn loft at NY Now.

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