The Oriental Weavers Haptech Store is the company's first retail brick and mortar location, a fusion of high-end physical retail with a
range of digital technology that company that dubbed a "phygital" destination.

CAIRO -- The Oriental Weavers Haptech Store, the company's first retail location, unveils its cutting-edge fusion of rug shopping and technology. By integrating physical product exploration with interactive digital technologies, the store sets a new global benchmark for the carpet industry.

The now-open store is located in Mivida, New Cairo, and offers rug and carpet shoppers an immersive "phygital" carpet retail experience. The 2,600 square foot concept store incorporates real-time visualization tools, immersive environments, interactive displays, and AI-driven customization. Moreover, the store features exclusive, limited-edition international rugs and carpets from Oriental Weavers’ global portfolio.

Haptech, which refers to creating tactile sensations that enhance user interaction, was employed throughout the space to offer a seamless, sensory-rich experience.

“OW Haptech Store represents a breakthrough for the global carpet industry, introducing the world’s first-ever phygital retail carpet store right here in Egypt.," said Yasmine Khamis, chair of Oriental Weavers Carpets. "This innovation underscores Oriental Weavers’ global leadership. With a presence in over 118 countries and operations spanning 27 factories in Egypt and the US, we are proud to be a symbol of ‘Made in Egypt’ excellence.”

Oriental Weavers Haptech is part of the company's continued investment in smart manufacturing, digital retail solutions, and sustainable materials.