FEIZY INTRODUCES HAUTE TRENDS DESIGNERS IN LAS VEGAS; FIRST COLLECTION TO LAUNCH IN HIGH POINT
John Feizy (center) with the company's newly announced Haute Trends Designers (left to right); Julia Buckingham of Buckingham Interiors + Design in Chicago; Kerrie Kelly, Kerrie Kelly Design Lab of Sacramento, Calif.; John Feizy; Jackie Von Tobel of Jackie Von Tobel Design in Las Vegas; and Michael Boyd of Smith Boyd Interiors of Atlanta. |
LAS VEGAS -- A record crowd of 300 designers and buyers turned out to learn more about Feizy's Haute Trends program, and to meet the four designers chosen to create designs for the rug maker's inaugural Haute Trends collection, at a champagne brunch held on Jan. 25 at the Feizy World Market Center showroom during last month's Las Vegas Market.
Feizy's champagne brunch held on Jan. 25, 2016 during Las Vegas Market to introduce its first four Haute Trends designers, drew a crowd of 300 buyers and designers.
After reviewing numerous design concepts, the company has whittled the selection to two hand-tufted rugs from each designer, all currently in production. The premiering Haute Trends collection will debut at High Point Market in April, according to Kim Vance, of marketing and communications at Feizy. "We were blown away by the creativity of these designers - they have applied their talent to creating rugs that are truly original, ahead of the trend curve, and yet perfectly aligned with our customers' lifestyles and decorating tastes."
Celebrating Haute Trends are (left to right) Julia Buckingham of Buckingham Interiors + Design, Kim Vance of Feizy, Christi Tasker of The Tasker Agency, Stacey Tiveron of Steelyard Access, Michel Boyd of Smith Boyd Interiors, Corey Damen Jenkins of Design with Vision, Jackie Von Tobel of Jackie Von Tobel Design, Cortney Lake of Monogram Decor and Kerrie Kelly of Kerrie Kelly Design Lab.
Feizy has taken a different approach with its new designer rugs program, opting to work with designers who are not yet on top 100 lists, but ready to ascend to the next level with the proper exposure. "These are the real rock stars of design in our country, and we want to help them get the recognition they deserve. There any so many more incredibly talented interior designers across the county, and we hope to hold our talent search again next year to build on the Haute Trends program."
Vance attributes the high turnout at the Vegas market event to keen interest in the program by designers hoping to be considered for the next round with the goal of jump starting their own product licensing opportunities in other categories.
The four designers, Julia Buckingham of Buckingham Interiors + Design in Chicago; Kerrie Kelly Kerrie Kelly Design Lab of Sacramento, Calif.; Jackie Von Tobel of Jackie Von Tobel Design in Las Vegas; and Michel Boyd of Smith Boyd Interiors in Atlanta, are currently cross-promoting the program on their own websites and social media to generate excitement leading up to the High Point Market collection launch.
This week a Valentine's Day promotion featured the designers on video and blogs explaining why they are "
Falling in Love with Feizy" with photos of some of their favorite Feizy area rugs.