PORT WASHINGTON, NY – Safavieh has purchased a new 150,000-foot warehouse in Fontana, CA in a strategic move that will significantly increase the speed of drop shipments to consumers on the west coast, according to Arash Yaraghi, a company principal. 

The new warehouse with 35-foot ceilings gives the company a total of 1,000,000 sq. ft. of warehousing space across North America, including facilities in Easton, PA., Port Washington, NY, and a new distribution center in LaSalle, Ontario, which services the company’s growing base of retailers in Canada.

According to the company, Safavieh drop-ships thousands of packages daily to end-use customers on behalf of retailers in all 50 states, Canada, South America, Europe and Asia.

“Speed and efficiency will be greatly improved by splitting inventory in locations on the east and west coasts, which is particularly important for western state retailers in all channels.  The move is particularly significant for smaller dealers west of the Mississippi, because these customers are as concerned about shipping costs as they are about speed of delivery.  Our customers in western states will see their freight rates significantly reduced,” said Yaraghi. 

“Since implementing a state of the art logistics program in 2008, one of our main competitive advantages has been the ability to ship product within three days.  The new distribution centers in California and Canada will expand our warehouse stock levels to provide immediate delivery on over 1,000 programmed designs,” Yaraghi continued.

“The momentum in our Canadian and West Coast sales has been building for years, and we are projecting increased growth in these markets. The new warehouse and distribution centers meet our needs while providing ample space for future growth,” added Yaraghi.

03.01.11