GROUNDWORKS BY LEE JOFA TO
INTRODUCE HUNT SLONEM COLLECTION

Groundworks by Lee Jofa's new Hunt
Slonem collection consists of artwork, wallpaper, fabric,
pillows and carpet.
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NEW YORK - Groundworks, a Lee Jofa to the trade brand, has joined forces
with Neo-Expressionist artist Hunt Slonem to create an exclusive
collection of vibrantly colored and dramatically patterned fabrics,
wallpapers, and carpets.
Slonem's inspiration for his frequent subjects, as well as his vibrant
color palette, can be traced to childhood visits to Hawaii and
Nicaragua. His empathy for nature can be seen through both his home and
studio which house hundreds of birds, both in and out of cages. For the
Groundworks' collection, several of his most popular themes and iconic
works have been translated into prints, embroideries, weaves, wallpapers
and carpets.
Vibrant and varied species of birds, butterflies, rabbits, tropical
leaves and orchids are all utilized in creating dynamic patterns in this
art-meets-design collection. His paintings are layered with thick
brushstrokes of vivid color, and are often cut into in a cross-hatched
pattern, adding texture to the overall surface of the painting. This
technique has been replicated in the fabric collection through intricate
jacquard weaving and digital printing techniques, resulting in a look
that is graphically stunning.
Slonem's spiritual connection to his recurring themes elevates the
simple paintings to something more significant. To Slonem, repetition is
divinity. Just like the act of repeating a phrase creates a mantra, the
object is elevated and the act of repeating these forms becomes an act
of worship. The process of painting is sacred to Slonem, and as a
result, his body of work represents so much more than what's painted on
the canvas.

The All Eyes design in the Hunt Slonem collection.
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Through enhanced stippling effects and the use of New Zealand wool and
bamboo silk, carpets in the Hunt Slonem collection are intricately
textured to mimic the unique painting techniques of the artist. His
series of paintings, Guardians, featuring the repetitive pattern of
monkey eyes and mouths, is recreated into fully customizable,
woven-to-order carpets.
Woven by artisans in Thailand, the carpets may be specified in wool,
silk, artificial silk or combinations. All Eyes and Plan represent the
Guardians series of monkey eyes. Hop Along, a limited edition pattern,
mimics the look of Hutch, with large scale bunnies grouped together. The
enhanced stippling effect of the design creates a beautifully textured
heirloom-quality carpet. All three designs have the option to feature
the artist's signature hand-tufted into the corner of the carpet, making
each carpet a one-of-a-kind collector's item.
Founded in 1823, Lee Jofa is the industry leader in high-end,
to-the-trade home furnishings, including fabrics, furniture, wall
coverings, carpet, trimmings. Lee Jofa specializes in style and luxury,
offering products distributed under exclusive brands such as Lee Jofa,
Groundworks, GP & J Baker, Mulberry Home and Cole & Son.
03.16.15
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