ED ELLEN DEGENERES HOME IN THE SPOTLIGHT AT DIFFA'S DINING BY DESIGN
40,000 visitors are expected at DIFFA's Dining by Design, where ED Ellen DeGeneres furniture crafted by Thomasville and her Tribu rug crafted by Loloi create a relaxed mid-century dining ambiance.
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NEW YORK -- DIFFA's Dining by Design premiered March 16 and runs through March 20 at Pier 92 in NYC.
This one-of-a-kind event, co-located with the Architectural Digest Design Show, celebrates its 20th year in New York as a fundraiser for the fight against HIV/AIDS.
Top event sponsors include Benjamin Moore and ED Ellen DeGeneres Crafted by Thomasville, with the ED dining room at the event featuring Ellen DeGeneres mid-century modern inspired furniture by Thomasville and her wool Tribu rug crafted by Loloi. Another prominent rug company on display is Orley Shabahang Carpets in a dining room for platinum sponsor Poltrona Frau, with interior design by Benjamin Noriega Ortiz.
Hosted by DIFFA: Design Industries Foundation Fighting AIDS, this five-day celebration of design is recognized as one of the top design-industry fundraisers in the country, bringing together premier brands and local and international designers to raise funds and awareness for HIV/AIDS.
Inspired by Ellen's eye for tribal design, the hand woven Tribu rug from ED Ellen DeGeneres crafted by Loloi complements her Westwood dining table and Somera chairs crafted by Thomasville at DIFFA's Dining by Design.
This year's edition is set to be one of the largest and highest grossing in the event's 20-year history. DBD has since raised $13 million toward DIFFA's work to support HIV/AIDS prevention, education and direct care. "We are proud to be celebrating twenty years of an event that has given so much to the organizations that are leading the charge in the fight against HIV/AIDS," says Johanna Osburn, Executive Director at DIFFA. "The design community has been a tremendous champion of the cause, investing talent, resources and ingenuity year after year to showcase exceptional design while raising awareness and much-needed funds for an issue that affects so many. We have made great strides, but with an estimated 1.2 million individuals living with HIV in the US, and one in eight unaware of their status, our work is not done."
The 20th annual Dining by Design New York will bring together over 40,000 guests to experience a dazzling array of over-the-top table designs by more than 30 designers, architects, manufacturers and brands. This year's tabletop displays represent a diverse array of creative talents, each of whom will transform a raw space into an immersive exhibit representing a unique concept, many tying in themes related to the cause. Leading brands including Florim, Roche Bobois and Gensler, and M Moser have utilized their table installation to raise awareness toward the fight against HIV/AIDS. Through their table design, M Moser aims to encourage contemplation and ultimately action in the race to zero: zero new infections and zero discrimination in the continued fight against HIV/AIDS.
Poltrona Frau's DIFFA Dining by Design dining room is designed by Benjamin Noriega Ortiz with LAZVIT Lighting and Orley Shabahang carpet.
Through DIFFA's Student Design Initiative, sponsored by the Angelo Donghia Foundation, local design schools built installations, taking special care to create an installation that raises awareness about HIV/AIDS care and prevention. Students from Parsons will incorporate found materials from each of New York City's five boroughs, coming together in a single color; an analogy for the many New Yorkers affected by HIV/AIDS. The Pratt Institute installation will represent a "home" in the fight against AIDS.
The New York School of Interior Design has titled their installation "Shining Brightly Together." Evoking emotion and energy through light and color, it symbolically references a pulsating heartbeat. A series of lines merge in the center to embrace a theme of unity.
In addition to the design installations, Dining by Design will feature a silent auction, complete with innovative products, original artwork and unique experiences.
David Rockwell, former Chair of the Board for DIFFA National whose firm the Rockwell Group has participated in the event since its inception in 1997 says, "DIFFA's Dining by Design has become an integral and thriving part of the design community. It's incredible to see designers come together year after year to make a difference for people living with HIV/AIDS."
The displays are available for viewing from Thursday through Sunday, and set the stage for two
fundraising parties: Cocktails By Design (Thursday, March 16) and the Dining by Design Gala Dinner (Monday, March 20).
Poltrona Frau furniture and an Orley Shabahang rug adorn this elegant room at DIFFA'S Dining by Design.
DINING BY DESIGN NY 2017 SPONSORS:
Event sponsors include: Benjamin Moore and ED Ellen DeGeneres Crafted by Thomasville; Media Sponsors: Architectural Digest, Interior Design and The New York Times designed by LIAIGRE; Industry Sponsors: New York Design Center designed by Brad Ford and FAIR; Diamond Sponsors: Crate and Barrel, Gensler + Knoll + EvensonBest, Sunbrella, Twyla Presents Edward Granger; Platinum Sponsors, AJ Madison and Viking Range + ODA New York, Cappellini designed by Giulio Cappellini and Antonio Facco, LUXE Interiors + Design/Cambria, M Moser Associates, Perkins + Will with Steelcase, Coalesse, Designtex, Empire Office and Arktura, Poltrona Frau designed by Benjamin Noriega Ortiz with LASVIT Lighting and Orley Shabahang Carpets, Ralph Lauren Home with support from lighting partner Visual Comfort & Co., Roche Bobois + Gensler; Gold Sponsors: Arteriors, Blue Ocean Design & Charleston Limewash, Design Within Reach designed by Language Department, Florim designed by Messana O'Rorke, Herman Miller, Todd Bracher and Humanscale Design Studio, The Mine by ATGSTORES.com, Materials Inc + Steelite + Tzelan, Rockwell Group with Ovando, Tai Ping.
Entrance to the ED Ellen DeGeneres dining room at the 20th annual DIFFA Dining by Design event co-located with the AD Design Show.