WALMART DEBUTS EXCLUSIVE DREW BARRYMORE FLOWER HOME COLLECTION
Drew Barrymore Flower Home debuts on Walmart and Hayneedle websites with exclusive furniture and home décor designed and curated by the actress. Hand-tufted Abstract Marble rug shown. |
SAN BRUNO, Calif. -- Walmart and Drew Barrymore have launched Drew Barrymore Flower Home, a collection of furniture and décor inspired by the actress's personal travels and familiar places she holds dear.
The line is exclusively available now on Walmart's family of sites, including Walmart.com, Hayneedle.com, and Jet.com and with new collections launching seasonally. With hero images on all three websites, and rugs shown on Walmart.com and Hayneedle.com, Drew Barrymore Flower Home offers a unique assortment of eclectic home furnishings, including furniture, curtains, textiles, area rugs, wall art, ceramics, pet beds and more.
"I have always had a love for creating joyful spaces - places where unexpected prints and patterns, shapes and styles, and colors and textures come together in the most delightful way," said Drew Barrymore.
The Drew Barrymore Flower Home collection coordinates a bold abstract marble design on a hand-tufted wool area rug ($159 in 5x7) and dinnerware set in Palm Springs pink.
Barrymore worked in close collaboration with the Walmart.com design team to create her first-ever home collection that features a refreshing mix of bold prints, feminine patterns, fresh colorways and functional silhouettes. The inaugural home collection features 6 area rugs, including a hand-tufted abstract marble design that coordinates perfectly with a 16-piece dinnerware set.
 |
"I hope my new collection inspires everyone to make themselves at home." -- Drew Barrymore |
Featuring more than 200 artfully matched items ranging in price from $18 for ceramic decorative vases to $899 for a mid-century sofa, Drew Barrymore Flower Home makes it easy, affordable and fun for anyone to express their personal style.
The Drew Barrymore Flower Home Vintage Sun area rug in hand-tufted wool ($159 for 5x7) anchors a sun-filled room featuring furniture and décor from the new collection for Walmart.
"Our vision and purpose are for Walmart to be the most inspiring and accessible place online to design and decorate your living space while saving you time, effort and money," said Anthony Soohoo, SVP and Group General Manager for Home at Walmart U.S. eCommerce. "Drew Barrymore Flower Home is the latest addition to our high-quality, on-trend home assortment and another example of how we're making a beautiful home possible for our customers."
Last year, Walmart.com launched a completely new way for customers to shop for their home, adding editorial elements that make it easier to browse and discover the products they love. This year, the retailer is focused on building its assortment with exclusive home furnishings, like the new Drew Barrymore Flower Home collection, that are both affordable and stylish.
On Hayneedle.com a sitting room themed 'Bungalow Vibes' in soft pastels and an unexpected blend of velvet, rattan is teamed with a round jute area rug from Drew Barrymore Flower Home.
Some of Barrymore's favorite items from the Flower Home launch collection include:
- Wall art showcasing floral prints, distinguished animals and vintage books, many of which are inspired by select pieces from Drew's personal collection
-Human Dog, 24x29 Framed Print ($59)
-Bamboo Lake Night Framed Wall Art, Set of 3 (starting at $68)
-Exclusive prints for seating, bedding and decorative accents inspired by Drew's life, including mix and match styles that are elevated yet effortless
-Watercolor Succulent Loveseat ($699)
-Vintage Palm Barrel Accent Chair ($499)
-Dotty Palm Quilt (starting at $65)
- Beautifully simplistic statement pieces that anchor a room
-Velvet Track Arm 86-inch Sofa in Parisian Pink ($899)
-Velvet Tufted Scallop Headboard in Parisian Pink and New York Navy (starting at $349)
-Solid wood accent furniture with game board inlays that boast an element of sophistication and fun
-Game Board Wood Coffee Table ($399)
-Fringed storage baskets for decorative throws and pillows that also double as chic planters •Hand-woven Macramé Basket, Set of 3 ($70)
- Ceramic dinnerware, vases and lamps that are stylish and functional
-Vintage Marble 16-piece Dinnerware Set in Palm Springs Pink ($60)
-Vintage Floral 16-piece Dinnerware Set ($60)
-The Forgotten Era Ceramic Face Lamp with Venetian Wine Velvet Shade ($89)
A 5-foot round natural jute rug with blue stripe ($99) is layered over a 7x10 jute hand-woven design ($299) in this colorful gathering space with all products by Drew Barrymore Flower Home.