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08252016 Momeni Launches 'Novogratz by Momeni' Area Rugs

8/26/2016

MOMENI LAUNCHES 'NOVOGRATZ BY MOMENI' AREA RUGS

Cortney and Robert Novogratz have teamed up with Momeni to create "Novogratz by Momeni" rug collections which launch to the trade at the upcoming High Point Market.


CARLSTADT, N.J. -- Momeni has announced a new licensing partnership with renowned husband and wife design team and television personalities, The Novogratz, to design, manufacture and market a collection of area rugs'Novogratz by Momeni' will include approximately 15 rug collections to debut at the line's launch party on September 29th at The Novogratz's Hollywood castle.


After renovating their 1920s castle in the Hollywood Hills this spring, celebrity designers Robert and Cortney Novogratz will debut Novogratz by Momeni rugs at the home on September 29, 2016.

The formal launch of the product line to the trade will be featured at a dedicated showroom for 'Novogratz by Momeni' at High Point Market space IHFC G-369 (opposite Momeni's existing showroom) from October 21-26, 2016. Items will be available to consumers in January 2017 through specialty retailers and partners, including Nebraska Furniture Mart. 

"Momeni is thrilled to partner with Bob and Cortney on this exceptional line of rugs," said Reza Momeni. "We have been continually inspired by their fresh approach to attainable modern design. The designs within this collection are unlike anything on the market today and we cannot wait to reveal the product -- it truly speaks to the spirit of The Novogratz and Momeni brands."

"Having an active household with seven kids and boys constantly wrestling, I've realized that rugs are a must in my home -- not just because I love them, but because they truly do serve a purpose: softening and bringing warmth to a space," explained Cortney Novogratz.


The Novogratz family: Robert, Cortney and their seven children star in the People.com digital series, "The Castle Next Door: The Novogratz Family Takes Hollywood", as well as the Bravo show, "9 by Design."

"As designers, we wanted to have a say about what's in the market. We're so excited to have partnered with Momeni to create rugs full of color, texture, word play, and all of the other things we try to live by. We hope these rugs bring as much joy to people as the process has brought to us." 

The duo currently has an exclusive program with Walmart called 9 by Novogratz Home, including furniture, bedding and bath products. Other exclusive retail programs include various product categories with CB2, Bed, Bath, Beyond, Old Navy and the Shade Store.

Cortney and her husband Robert have co-written three books and starred in the popular People.com digital series "The Castle Next Door: The Novogratz Family Takes Hollywood", as well as the Bravo show, "9 by Design" and HGTV's "Home by Novogratz".


The Novogratz logo features the design team's unique approach to color and word play, which often carries through to their interiors and product designs.

Robert and Cortney Novogratz have been referred to as 'The First Family of Design' and are known for bringing high-end and thoughtful design to unique projects.

The Novogratz by Momeni product line will be on display in October 2016 at High Point Market and will feature product vignettes, giveaways and more.

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