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JAIPUR LAUNCHES FASHIONABLE KATE SPADE HOME COLLECTION
A boutique vignette featuring Kate Spade New York rugs and furniture greeted visitors to the Jaipur Rugs showroom during High Point Market. Rugs on walls were (l to r) Woodgrain, Marble, and Find the Hidden Meaning; Woodgrain was also chosen for the seating area.
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HIGH POINT, N.C. - The Kate Spade New York Home collection was among the most buzzed-about licensed product debuts at the October market, featuring a marriage of furniture from EJ Victor, rugs from Jaipur and lighting from Visual Comfort. "We are of the same mind," said Debs Camplin, senior vice president--design, Kate Spade, in reference to the three licensees who worked in tandem on the lifestyle brand's newest and most significant expansion into the home furnishings arena. The collection features 325 pieces across four categories, including fabrics by Kravet which have not yet officially debuted, but retailers previewed on some of the upholstery pieces.
Debs Camplin, senior vice president of Kate Spade New York at the EJ Victor furniture showroom.
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The hand-knotted Needlepoint Rose rug, crafted in a combination of wool and eco-friendly bamboo on display at EJ Victor.
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At market, RugNews.com met with Camplin at EJ Victor's showroom, and again at the Jaipur Rugs cocktail party which was packed with buyers and designers. Describing Jaipur's range of 115 products across 11 collections, she said, "The rugs are quintessential Kate Spade. We gave Jaipur access to our archives and to our furniture designs so that everything they did, from the rugs to the pillows and throws, would be pulled together with the furniture and fabrics."
The Pavilion Dot Lamp and Downing Dot Desk (actually a stylized leopard pattern) feature iconic Kate Spade New York Motifs.
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Nand Kishore Chaudhary and Yogesh Chaudhary of Jaipur Rugs flank Debs Camplin of Kate Spade New York, in front of Deco Dot rugs in the new Kate Spade New York Home rug collection.
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Asked about the comparatively smaller scale of the new Kate Spade furniture, Camplin said the sizing was deliberate. "The scale is adjusted because we want to appeal to anyone and everyone. After all, not everyone has a huge country house." As for the demographics of the Kate Spade brand, Camplin explained, "Our customer runs the gamut. She could be 13 to 15 years old or 70 and up. We are not designing for an age group, but for a mindset: for people who love Kate Spade."
That mindset, said Asha Chaudhary, chief executive of Jaipur, "is an ideal fit for our company given our passion for great design, and our own position as a global, award-winning brand known for crisp color, graphic prints and playful sophistication." Chaudhary noted that Jaipur's rugs in the program include flat weaves, hand-tufted and hand-knotted weaves adapted from iconic Kate Spade animal prints, florals and geometric motifs.
Pillows feature Kate Spade basic colors at Jaipur's Kate Spade lifestyle boutique within its High Point showroom.
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"We are for anyone who likes to have fun with their surroundings," added Ellen Wavrek, Jaipur Rugs' newly hired director of business development for the Kate Spade New York rug collection. Wavrek explained that the first collection of pillows and throws features Kate Spade basic colors plus one fashion color. Each season will highlight a fresh on-trend color and for the fall of 2015 the fashion house chose dusty pink.
Top, throws in the new collection feature Kate Spade signature colors plus trend color dusty pink. Above, Ellen Wavrek of Jaipur stands in front of a pillow display.
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According to Chaudhary, the abstract motif of Marble (NHK04), part of the Noho by Kate Spade New York rug collection was one of the market's best-sellers. This hand-knotted design, with a 110-line construction, is crafted in a wool and art silk blend. Other highlights of the rug line, which retails from $397 to $4785 in 5x8, include Find the Hidden Meaning, a hand-tufted rug in a lustrous blend of wool and art silk featuring a cursive handwriting motif. Scatter Dot, also hand tufted of wool and art silk, offers up graphic dots to punctuate a space, while the hand-knotted Needlepoint Rose rug, crafted in a combination of wool and eco-friendly bamboo is a fresh twist on the vintage and the Neo-floral trends. It retails for $4,785 in 5x8 to $14,210 in 9x12.
Find the Hidden Meaning is hand tufted in a blend of wool and art silk in a cursive handwriting motif with a secret message.
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The Kate Spade New York Double Border rug in a setting at the EJ Victor High Point showroom.
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