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High Point, Licensed Collections, Previews

Amer to Unveil Licensing Partnership with Sealy at High Point Market

The Amer Rugs x Sealy Collection debuts with six distinct assortments as America’s No. 1 bedding brand makes its first foray into the area rug category.

RugNews.com Editors
10/17/2024
The Amer Rugs x SEALY collection contemporary geometric rug in vignette
The Florence collection from Amer Rugs x Sealy is hand-tufted of New Zealand wool and Indian wool for luxury and durability.

HIGH POINT, N.C. -- The introductory Amer Rugs x Sealy Collection will be unveiled at the Amer Rugs showroom, IHFC H-407, at High Point Market, running Oct. 26-30, 2024.

The groundbreaking collaboration – the first in the area rug category for the Sealy brand, which is ranked No.1 in the sleep category in the U.S. -- rolls out six collections in a diverse range of styles, from classic and traditional to modern and contemporary. The rugs in the program are crafted using high-quality materials, ensuring durability, softness and easy maintenance.


The hand-tufted Alabama collection debuts at High Point Market in the new Amer Rugs x Sealy program.

The diverse collection includes hand-tufted, hand-loomed and power-loomed lineups to appeal to a broad range of consumers. Three collections debut in the hand-tufted category: Alabama, Florence and Jasper. These rugs are crafted of premium New Zealand wool and Indian wool to combine luxury with durability. The all-loop construction boasts unique textures, while the wool provides natural luster and excellent insulation for an inviting atmosphere.


The Jasper range from Amer Rugs x Sealy features an all-loop hand-tufted weave. Shown, JAS-3 in charcoal

The Hawaii and Aloha collections are hand-loomed and feature finely crafted rugs made from hand-spun wool with subtle, varied hues. These designs combine a soft, natural look with artisanal charm, and are designed to complement contemporary spaces.


 The Hawaii collection from Amer Rugs x Sealy is hand loomed of hand-spun wool. Shown, HAW-5

The final collection for the Amer Rugs x Sealy inaugural season is the Easton collection, which is power-loomed and features a stylish, faded look for timeless elegance. This collection is designed for those seeking both durability and beauty in an area rug.


The textural Easton collection in the Amer Rugs x Sealy program is power-loomed. Shown, EAS-4

Sealy is part of the stable of brands owned by Tempur Sealy International, Inc. is the world's largest bedding provider and also owns the labels Tempur-Pedic, Tempur and Stearns & Foster. They license their brands in various categories, including home, travel, wellness and lifestyle.
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