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Area Rugs, Handmade

At S&H Rugs, Refinished Vintage Area Rugs Are Trending with Designers and Retailers

Designers and retailers shopping S&H Rugs' spring 2021 hand-knot debuts are increasingly turning to updated vintage rugs for their rich colorations and more attainable price points.

3/31/2021
vintage Persian area rug with brick red
Among the latest trending looks featured by S&H Rugs are vintage Persian Heriz area rugs, such as SH60696.

CARLSTADT, N.J. -- S&H Rugs is focusing its spring 2021 hand-knot rug debuts on vintage Persian area rug designs -- a look that is trending with designers and buyers for its warmer color palettes and affordable pricing.

In fact, the current introductions refresh old area rugs with modern finishing techniques offering a fresh take on these classics and imbuing them with a modern flavor.

"While some of our clients prefer our contemporary Persian-inspired rugs for their modernized color palettes and innovative constructions, more and more are turning toward our vintage and semi-antique hand-knots for their authentic, “distressed” style, one-of-a-kind nature and attainable price points," Ori Wilbush, senior partner, told RugNews.com.

"Many of our newest designs are original Persian carpets from Iran -- their weave, texture and colors are a hit with our designers and retailers. And, when we introduce today's colors -- and also new and innovative ones --to these original weavings , that combination creates a bridge from the past to the current decor environment which is very welcoming."


Designers and retailers are looking for one-of-a-kind hand-knots, like this vintage, worn-down Persian Kashan (SH60464) in red with a mix of green and blue abrash.

In fact, special treatments and finishings of vintage rugs, including being shaved down, stone , washed and sun dried, result in toned down looks that work easily in a range of different room settings. And the range of colorations of the newest vintage hand-knots being featured this winter feature pops of color or warmer, richer looks

"Where before a total washed-out white look was the favorite, now a pop of color kept in the design, or rich all-over coloration is more popular," Wilbush said. "We are constantly trying new color combinations mixed with different textures."

Furthermore, the price point of these reformed vintage rugs is more attainable for many with a room-size rug retailing for under $2,000, Wilbush pointed out.


Iconic tribal geometric rugs are trending with S&H Rugs' designers and retailers. Above, a vintage tomato red and orange Persian Shiraz (SH60586) that is cropped to a thin pile.

“While our contemporary abstract and geometric designs remain popular, in the past few months, we have seen a definite pickup in interest in our vintage area rugs — this trend will only continue to accelerate as designers and consumers return to the traditional looks for the comfort and re-assurance they provide. Finally, the unique, one-of-a-kind appeal of our vintage and semi-antiques is on point with designers and consumers looking to create personal and unique spaces at home."

S&H Rugs, which maintains an inventory of more than 10,000 hand-knotted area rugs, has not experienced any significant delays or shortages in supplies, Wilbush said. "On the contrary where everything else in our western economy in the recent one year has skyrocketed in price such as labor costs, food and building materials, hand made rug prices remained fairly steady and unchanged."


S&H Rugs' latest vintage hand-knots include distressed Persian Kerman rugs, such as SH60435 in old navy blue.
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