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Couristan Announces It Will Not Participate In Las Vegas Market

Instead the company has produced a series of virtual product presentations showcasing its indoor, outdoor and digitally printed rugs.

8/12/2020
image of video title on rug
Couristan bows out of Las Vegas Market in-person, instead focuses on virtual efforts to reach buyers.

FORT LEE, N.J. -- Couristan, Inc. a leading importer/manufacturer of fine, quality area rugs, residential broadloom and custom carpeting for the contract and hospitality industries has announced that it will not be participating in the upcoming Las Vegas Market, scheduled for Aug. 30-Sept. , 2020.

“The health and well-being of our employees and customers will always remain a top priority,” said Ron Couri, president and CEO. “Though this was an extremely difficult decision, the safety and health of both our employees and customers is paramount. As the complexities that surround the pandemic continue, we must create alternative means of communicating with our customers and provide our sales force with the required tools needed to service our customers during these unprecedented times.”

In response, the company has launched a series of Virtual Area Rug Market video presentations that highlight their latest introductions across the company’s three product segments; Indoor (power-loomed and handmade), Digitally Printed and its award-winning Outdoor assortment. In addition to virtual product imagery and product selling points, each video provides 5x8 and 8x11 MSRPs for each design/collection introduction.

“These virtual presentations allow our customers to review our product assortment from their home or work office, while our sales force can connect with them in a safe and responsible manner. So we invite our customers to sit back as we take them through a virtual experience of what Couristan has to offer today and tomorrow,” stated Couri.

About Couristan, Inc.

Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit www.couristan.com.
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