Crayola and Well Woven new partnership features a range of colorful area rugs and mats. Shown, CRA-19A

NEW YORK, N.Y. -- Creativity icon Crayola and rug manufacturer Well Woven have partnered to create a new licensed collection of rugs that celebrate color, creativity, and kindness. The dynamic rug collection includes a mix of abstract patterns and playful, illustrative designs, some featuring universal messages of positivity and empathy such as “Color the World with Kindness” and “Kind to the Core.”

For 120 years Crayola has provided generations of families with creative tools and activities to unleash their imaginations. “Our exciting collaboration with Well Woven now gives anyone who enjoys the expressive possibilities of Crayola the opportunity to cover their spaces with colorful, uplifting rugs in the colors found in a box of Crayola crayons,” said April Heeren, Crayola general manager for domestic outbound licensing. “The new collection also features phrases from Crayola's Colors of Kindness line to inspire happy thoughts, encourage positive interactions, and motivate acts of kindness and compassion.”


The new Crayola rug collection includes 14 easy-care designs with a recycled fiber backing. Shown, CRA-15A

The vibrant hues and positive messages on the rugs fit with Well Woven, a brand known for stylish durable and affordable rugs loved by families and teachers since 2014. “We are overjoyed to bring this project to life,” says Adem Ogunc, founder and CEO of Well Woven, “and to inspire children, classrooms, and families to live with color, fun, and joy. This collection is a testament to the power of creativity and imagination, and we can’t wait to see the joy it brings to homes, playrooms, and schools.”


Each Crayola rug design is offered in 11 sizes, including mats, runners, and rounds. Shown, CRA-01A

The rug collection includes 14 patterns available in 11 sizes: 2x3, 3x5, 5x7, 6x9, 7x9, 1.5x5 runner, 2x7 runner, 2x9 runner, 5′ round, 6′ round and 9′ round. The easy-care design makes clean-up quick, and the recycled fiber backing material is environmentally responsible and gentle on all kinds of floors, including wood floors.

The rugs can be purchased from e-commerce shops where Well Woven rugs are sold, including Amazon.com, Wellwoven.com, Walmart.com, Wayfair.com, Target.com, and Overstock.com.



Full of cheery colors the Crayola lineup by Well Woven offers several round sizes. Shown, CRA-12A