Feizy's Cameron Feizy and Justin Yeck flank license partner Thom Filicia in front of a display of the celebrity designer's rugs at the new Feizy showroom.
HIGH POINT, N.C. – Market-goers had double the Feizy shopping experience at the October 2021 event here, with the company’s addition of an expansive Showplace showroom to supplement its longtime Historic Market Square space.
At Showplace, Feizy reinforced its popular showroom collection display format with vignettes featuring both debut and best-selling lines accented with furniture and accessories. Visitors entering the new showroom were greeted with massive displays of the hit Thom Filicia Home collection and Feizy’s successful Laina range, a market top-seller.
Feizy invests in High Point Market with a large, light-filled second showroom located at Showplace.
Buyers found a newly spiffed up Market Square space too, with the removal of front windows making more room for additional product vignettes and lending the space an open, airy, contemporary look.
Most importantly, Feizy customers saw plenty of new collections and programs geared to help grow their sales. Indeed, according to Justin Yeck, Feizy’s VP of omnichannel sales, marketing, product development & design, products and customer-centric concierge and custom programs fueled “an incredibly successful October High Point market with a 150-percent increase over our pre-pandemic market and 367-percent over 2020.”
Yeck continued, “We expect the current outlook to continue to be rosy with our selection of new product introductions, including 26 new Thom Filicia introductions and over 40+ new introductions and collection additions, plus the nationwide launch of our new concierge program, which has been testing in the Dallas-Fort Worth market for the last six months. This program allows our clients to contact our concierge manager, provide some simple details that allow us to search our database of over 40,000 one-of-a-kinds. The best part is that if the product doesn’t work for our clients we will handle the return freight, giving clients zero excuses to place these magnificent pieces of art in homes."
Feizy updates not only its Market Square showroom making it more open and airy, but introduces an updated custom program.
Feizy also revamped its custom program for fall buyers. “We’re making it easier for clients with realistic ETAs and enhanced marketing truly telling the story of our capabilities,” Yeck said.
TOP-SELLING HPMKT RUG COLLECTIONS
Feizy's hand-knotted wool Alford collection's neutral palette, longer pile and vertical ribbing impressed market shoppers.
Feizy's new machine-woven Francisco collection's tribal-inspired area rugs were a hit for their geometric patterns and cool colorways.
The Laina collection, machine-made with space-dyed yarn, was a top-seller for its soft colorways and high-low texture.
Feizy's machine-made Lennon collection features gray and cream colorations in linear and-cross hatch designs of polyester and polypropylene.
Feizy continues to grow its new program with celebrity designer Thom Filicia with 26 design debuts at High Point Market.
Feizy's Voss collection was a hit with buyers looking for updated classic motifs in rich color palettes.