FEIZY UNVEILS EXPANSIVE NEW NY SHOWROOM, FEATURES RUGS, BED & BATH FASHIONS
Feizy's relocation to a new showroom for New York Home Fashions Market allows it to display not only area rugs, but its bedding and bath assortment as well.
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NEW YORK -- At the spring 2017 edition of the New York Home Fashions Market, Feizy doubled its footprint, unveiling a sweeping new second floor showroom at 230 Fifth Avenue. The move doubles the company's New York footprint and underscores its growth and expansion in soft home.
Principal Cameron Feizy and Erin Smidt, director of design and product development, walked RugNews.com through the new, 5000-foot light-filled space, suite 204-205, pointing out line extensions, color and pattern trend stories, and new product categories.
Cameron Feizy, principal, says the Dallas-based Feizy's goal was to create a best-in-class customer experience at its new showroom at 230 5th Ave.
In addition to being able to highlight area rugs in hanging displays, wall racks, stacks and room vignettes styled with coordinating products, the expansive showroom gives Feizy plenty of room to display its growing bedding assortment and bath collections Other new categories include decorative pillows and poufs.
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Above and below, Feizy debuts a new digitally printed cotton Chindi collection, which features 25 designs. The new construction elevates the humble rag rug to statement maker.
While Feizy has offered accent rugs, quilts and throws at previous Home Fashions markets, its previous ninth floor showroom in the same building did not allow bedding or bath to be showcased in inspirational retail setups. The new showroom also features cross merchandised displays of its area rugs, accents and bedding in themed vignettes.
Buyers visiting Feizy this market found full walls of throws, separate spaces devoted to bath fashions and quilts, and fully accessorized beds. "With the increase of our business in this category, it became clear that the time was right to elevate the size and aesthetic of our New York Showroom," said Feizy. "Our goal was to provide a best-in-class customer experience, blending dedicated product vignettes along with relaxing and collaborative meeting space."
Above and below, Feizy is targeting the bedding market at the New York Home Fashions Market and its new showroom allows it to present its assortment in vignettes and easy to browse displays.
Feizy gave its fashion-driven bath goods a generous easy to shop display area.
With more room to work with, Feizy's new New York showroom allows it to present goods in cross merchandised vignettes that include a variety of home decor and fashions.
Feizy dedicated a wall in the new second-floor showroom to displaying its programed assortment of area rugs.
Feizy presents an Indigo color story at New York Home Fashions Market, with throws, pillows, rug and more.