Welcome to Rug News
Skip to main content
Skip to main menu
Skip to footer
Rug News Instagram
Rug News Facebook
Rug News Pinterest
Rug News Twitter
Search
Subscribe
// RN
Search
Business
E-Commerce
Executive Moves
Financial
Government & Trade
Social Responsibility
Technology
People
Designers
Industry
License Partners
Retailers
Who’s Who
Product
Area Rugs
Broadloom
Home Accessories
Shows
Previews
Show Events
Show News & Business
Show Recap
Trends
Color
Design
Fashion
Flooring Trends
Lifestyle
More
About Us
Advertise
Calendar
Classifieds
Who's Who
Contact Us
News
Business
Product
Shows
People
Trends
Search
Show News & Business
High Point Market Authority Adds Organization-Focused Website
1/27/2021
HIGH POINT, N.C. — The High Point Market Authority launches www.highpointmarketauthority.org, a new website aimed at outlining the organization’s unique role and responsibilities as the official sponsor and organizer of the biannual High Point Market.
The existing trade show website,
www.highpointmarket.org
, remains intact and will continue to serve as a robust reference point for Market buyers and attendees, featuring registration information, exhibitor links, product guides, program updates, event calendars, industry articles, and other resources.
While the Market Authority is inextricably linked to High Point Market, the new website presents an opportunity to serve as a platform for outlining the role and impacts of the Market Authority, further defining its identity, and sharing information and details with individuals and entities outside of the home furnishings industry.
Additionally, the new website enables the Market Authority to promote a deeper understanding of the organization’s contributions to positive economic impact on the local community and the state of North Carolina.
“This new website brings to the forefront a more comprehensive understanding of High Point Market’s reach and the governing body that guides it. It allows us to more fully tell the story about who the Market Authority is, and what it does,” says Tom Conley, president and CEO of the High Point Market Authority.
A new logo specific to the Market Authority debuts with the website launch and will be used in addition to the existing High Point Market logo. The Market Authority logo, including a tagline reference to its sponsorship of Market, will be integrated into programs developed and executed by Market Authority staff, such as Style Spotters and Keynote Series, communications with government entities and community partners, sponsored elements, staff communications, and other marketing vehicles as needed.
The High Point Market Authority was established in 2001 to coalesce the High Point Market structure, which had previously operated in a fragmented manner for several decades. Founded to serve as an ally to all parties involved with the trade show, the Market Authority has successfully unified operational logistics, including registration, transportation, and travel planning, and implements cohesive, strategic marketing, branding, and communications for High Point Market overall.
About the High Point Market Authority
The High Point Market Authority,
www.highpointmarket.org
and
www.highpointmarketauthority.org
, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on social media using the hashtag #hpmkt.
Back
Related Stories
Mitchell Gold + Bob Williams to Debut Designer Showroom in Dallas
Winter 2025 Las Vegas Market Preview Guide Now Available
Las Vegas Market Brims with Home Furnishings Updates for Winter Sourcing
Loading...