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ICYMI: NRF Releases 2024 Winter Holiday Consumer Spending Expectations

The National Retail Federation announced Tuesday that consumer spending on the winter holidays is expected to reach a record $902 per person on average across gifts, food, decorations and other seasonal items.

10/23/2024
WASHINGTON, D.C. – The National Retail Federation announced Tuesday that consumer spending on the winter holidays is expected to reach a record $902 per person on average across gifts, food, decorations and other seasonal items, according to NRF’s latest consumer survey conducted by Prosper Insights & Analytics.

NRF Vice President of Industry and Consumer Insights Katherine Cullen analyzes the key findings in a Q&A video here.

NRF will host a webinar on the 2024 Winter Holiday Consumer Outlook on Oct. 30 from 1-1:30 p.m. ET. Attendees will hear from NRF Executive Director of Research Mark Mathews and Vice President of Industry and Consumer Insights Katherine Cullen on the holiday sales forecast, consumer spending expectations and holiday shopping trends. Register here.

A full list of NRF’s 2024 winter holiday resources can be found below:
• 2024 Holiday Spending Expected to Reach New Record
• Steady Sales Growth Expected for 2024 Holiday Season, According to NRF
• Winter Holiday FAQ
• Winter Holiday Headquarters
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