CHANTILLY, Va. -- IMC_di, International Market Centers Digital Innovations division, today unveiled Juniper, the new brand identity for its full suite of digital tools, the capstone of which will be Juniper MKT, a new B2B ecommerce marketplace, launching in January 2021 for the gift, home and apparel industries. IMC_di also announced the immediate availability of Juniper WEB, an ecommerce website tool, the first of several enhanced digital sales and marketing tools scheduled to launch over the next 18 months.
The launch of Juniper is both representative of our progress and reflective of our momentum, said IMC_di President Eric Dean. "Juniper is a seamless extension and expansion of IMC's industry-leading physical markets. Together, they provide a central source for all of our customers’ business needs and offer the only truly omni-channel sales opportunity to the gift, home and apparel industries. Over the coming months and throughout 2021, our new Juniper ecosystem will expand to include a suite of new solutions for the industry, while also seamlessly replacing some of the digital tools currently offered by our legacy brands (Pharos, RepZio and ShopZio).