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Karastan Launches Spring ‘Journey Into Savings’ Event to Boost Retail Traffic and Sales

Karastan promotes key flooring collections with consumer rebates, financing and advertising support for retailers.

4/18/2025
Karastan Journey Into Savings Retailer Guidebook
Karastan’s 2025 “Journey Into Savings” Retailer Guidebook outlines promotional details, qualifying products and
marketing tools for National Karastan Month.

CALHOUN, Ga. — Karastan has officially launched its spring “Journey Into Savings” event as part of National Karastan Month, a decades-long initiative aimed at supporting retailers during the spring selling season. Running through June 2, the promotional campaign highlights top-performing soft and hard surface products while offering tools to help drive store traffic and revenue growth.

The event includes special offers such as consumer rebates and financing options on a wide range of Karastan flooring collections. Eligible products span the Wool, SmartStrand, SmartStrand Silk, Karastan Kashmere, Karastan BelleLuxe and Karastan LuxeCraft lines.

“This event not only offers consumers the chance to transform their homes with the highest quality and most stylish flooring options for less, but it also equips our retail partners with the essential digital and in-store advertising tools they need to succeed,” said Laura Bartley, vice president of marketing, communications and events. “Since 86 percent of consumers begin their flooring purchases online, we launched national consumer advertising ahead of the event. We have also made it easy for our retailers to expand their reach and increase lead generation by providing free, ready-to-use advertising assets. They can elevate their digital advertising with Edge Local Advertising, ensuring they reach the right customers at the right place and time. Point-of-purchase kits seamlessly bridge the gap between the online and in-store shopping journey.”

Karastan has provided retailers with free promotional materials, including in-store displays and digital advertising assets via the Mohawk Ad Center. Retailers can also take advantage of Edge Local Advertising to better target online customers in their area.

Retailers interested in participating can download the 2025 Retailer Guide, which outlines the rebate program, financing offers, qualifying products and promotional tools.

The “Journey Into Savings” campaign will return for the fall selling season on Sept. 19.

For more information about National Karastan Month, visit mohawktoday.com.
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