LOLOI TAKES WRAPS OFF 2020 CATALOG, SHOWCASES NEW 650K SQUARE-FOOT DISTRIBUTION CENTER
Loloi released its 600 page 2020 catalog featuring its wall art and each collection under the Loloi label and Justina Blakeney x Loloi. |
DALLAS -- Loloi makes news in its just-released 2020 catalog with a multitude of features, including a first look at its new state of the art 650,000 square foot distribution center in Cartersville, Georgia.
Taking a magazine approach, the catalog opens with articles announcing the company's new partnership with GoodWeave for rugs woven in India, new features benefitting customers ordering on line through Loloi's enhanced portal, and the importance of the Cartersville facility, which increases the company's inventory capacity by 150 percent and will significantly lower ground shipping costs on the East Coast, with estimated reductions between 10 percent to 15 percent.
Loloi showcases its new Cartersville, Georgia, facility, its largest investment in company history, in its 2020 catalog.
The articles in the 600 page catalog are a prologue to photo-rich content on Loloi branded collections, as well as the Justina Blakeney x Loloi collection. The annual publication also includes a feature detailing the inspiration behind the company's blockbuster Wall Art Collection and the craftsmanship behind its designs.
GEORGIA DISTRIBUTION FACILITY
The new Cartersville center increases the company's inventory capacity by 150 percent and will lower East Coast shipping costs by 10 percent to 15 percent.
Dallas-based Loloi's new Georgia distribution center represents the largest investment in company history. "This infrastructural investment will help us better serve our customers, offer speedier delivery to our East Coast customers as well as nationwide, and meet the growing demand for our product," said Amir Loloi, company founder. Following a groundbreaking ceremony at the 60 acre site in Cartersville in July 2018, the facility began shipping in mid-2019 and is now fully operational.
"Our new distribution center is right in the transportation hub for receiving containers from Savannah and for shipping out product," he continued. "This was a great opportunity for us because we found a big enough property to meet our needs. Also, we wanted to cater to the east coast corridor -- to be able to ship easier, faster. Everybody wants to get their product faster today, and our goal is to be able to deliver anywhere on the east coast in two days from the Georgia facility. That's the whole idea."
ARTFUL 2020 CATALOG
Among the showcased collections is Loloi's hand-knotted wool Amara collection.
According to Cyrus Loloi, principal, the catalog tells the backstory of Loloi's craftsmanship behind the collection, and also showcases each collection in vivid detail, using close-ups to show texture, as well as beautiful room scenes of all Loloi rug collections. The annual catalog also includes full product information, cleaning and care tips, rug pads, showroom information, sample display information, a dealer FAQ, and a construction + style index.
Loloi 2020 catalog announces its new partnership with GoodWeave for rugs woven in India.
In previous years, Loloi's catalog has been the recipient of the American Inhouse Design Award in the "Best Catalog" category, which recognizes outstanding work by in-house designers.
Loloi's 2020 catalog features its assortment in collaboration with Justina Blakeney. Shown, the hand-woven Aries
About Loloi Rugs
Founded in 2004, LOLOI has become a fashion leader specializing in medium- to high-end area rugs in every style category, and a premium producer of textiles. Under the expert direction of area rug veteran Amir Loloi, the company has been inducted into the ARTS Awards Hall of Fame, winning five ARTS Awards for "Best Rug Manufacturer" in 2010, 2011, 2015, 2016 and 2017, one in 2012 for "Best Outdoor Manufacturer," and one in 2013 for "Green Manufacturer." Its eight America's Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design attest to the company's commitment to innovation and quality.
The best-selling Anastasia collection by Loloi Rugs is featured in its 2020 catalog.