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Retail

More Tariffs Lead to Higher Costs for American Families Says NRF

4/4/2025
WASHINGTON, D.C. – The following statement may be attributed to National Retail Federation Executive Vice President of Government Relations David French regarding the Trump administration’s announcement to impose reciprocal tariffs on all trading partners.

“More tariffs equal more anxiety and uncertainty for American businesses and consumers. While leaders in Washington may not care about higher prices, hardworking American families do.

“Eighty-eight percent of voters say that small businesses play an important role in their local economy, according to an NRF poll conducted by Morning Consult. These tariffs will have a disproportionate impact on local communities and will be particularly harmful to small retailers.

“Voters do not see tariffs as helping vulnerable communities including blue collar workers, rural communities, families with young children, low-income households, the elderly and farmers.

“Tariffs are a tax paid by the U.S. importer that will be passed along to the end consumer. Tariffs will not be paid by foreign countries or suppliers.

“Even more so, the immediate implementation of these tariffs is a massive undertaking and requires both advance notice and substantial preparation by the millions of U.S. businesses that will be directly impacted."
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