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Las Vegas, Previews

Must-See Fashion Rugs Debut at Las Vegas Market

Better late than never, the winter Las Vegas Market opens April 11, and participating rug vendors say intros focus on key design trends resonating with buyers.

Lisa Vincenti
4/8/2021
group of classic Persian design rugs
Oriental Weavers' rug debuts feature trending reworked traditional looks and abstracts in fresh colorations. Shown, Aberdeen collection.

LAS VEGAS -- A rescheduled Las Vegas winter market, running April 11-15, has lined up an expanded roster of area rug vendors compared to last summer, and attendees will be treated to in-person reviews of the top emerging design trends.

In fact, area rug showrooms are using their time in Vegas to present what they anticipate will be the top-selling trends in coming months and are featuring plenty of fresh collections and line extensions for designers and buyers to choose from.

Growing demand for updated classic Persian designs, one of the top directions that showrooms will highlight, include motifs reworked in subtle or tonal palettes and others featuring rich jewel-tone colors or bold pops of vibrant shades. Constructions cover multiple price points from heirloom quality hand-knotted to attainable machine-made looks that mimic hand-mades. Alongside the revisited iconic classic Persian styles, other global and tribal designs continue to gain traction. Included in this trendy category are Moroccan-inspired rugs reworked in fresh palettes.

But, that doesn't mean the popularity of abstract designs has waned, and most major area rug makers are offering plenty of painterly and organic looks that cater to this direction. Between these two extremes are the erased and layered design motifs that remain favorites with consumers.

Finally, basic and easy to decorate with looks such as almost-solid and active solids, will be found across Las Vegas Market buildings. Popular because they simplify updating a room, or become a canvas for layered rugs, "basics" debuts take the category to the next level with interesting and fresh colorations and new textures.

RugNews.com surveys area rug showrooms that will be open for business during market to discover the latest designs in today's top trends. 

ORIENTAL WEAVERS
Showroom C395


Oriental Weavers introduces Aberdeen, a range of jewel-toned, super soft traditional area rugs. Shown, 562r

"Oriental Weavers is excited to be back in Las Vegas to preview new product with their valued customers," said Angie Shook, director of marketing. "While it’s understood that some may still be hesitant to travel, Oriental Weavers continues to offer digital sales tools that can be reviewed virtually with an OW sales representative so no one misses out."

Oriental Weavers is introducing two brand new collections for market: Aberdeen and Nebulous. Aberdeen's 18 traditional designs in saturated jewel tones are power-loomed in Egypt of polyester, and rugs are woven of incredibly soft, space-dyed polyester in a high-density, low profile construction, with a minimal self-fringe. Also being introduced is the million point Nebulous range of 14 designs power-loomed of soft polyester in Egypt. These rugs offer a dense, low profile of soft polyester yarns that are space dyed in a range of neutral shades from deep charcoal to soft ivory. Accent yarns of multi-level shrink polyester add surface interest to the modern abstract designs and tonal, textural patterns in the collection.


With a dense, low profile of soft polyester yarns and multi-level shrink polyester, Oriental Weavers' Nebulous features organic, abstract looks. Shown, 530e

KALEEN
Showroom C407


Kaleen introduces the hand-knotted Sikri collection (shown, SIR07-86), part of its debuting LUXE series, which features a range of rich geometric styles.

Kaleen, which is celebrating 25 years in the area rug business, brings 13 new collections to market, including two collections from its new high-end LUXE brand, four indoor/outdoor collections and seven machine-made indoor rug collections.

Kaleen’s top three trends for this market are color blocking, extreme luxury and eclectic style, said Brian Brigham, director of marketing. "When it comes to color blocking, we are getting more and more requests from our customers to provide more bold color combinations and stripes. Our new Perci collection answers this trend head on with its nine varying stipe patterns in seventeen different color combinations."

Kaleen introduces its new brand LUXE by Kaleen, which uses new techniques and materials to elevate the company's high-end designs. LUXE includes two new collections (Ali and Sikri), which consist of rugs, and hand-knotted broadloom which can be fabricated into custom rugs up to 15 feet wide and 50 feet long.

"Some of our top selling designs offer an eclectic style and mix more traditional design elements with bold color," he said, pointing to the debuting Ali, Sikri and Ventura collections. "We continue to have tremendous success with this trend, so we have expanded our offerings and mixed up our offerings even further."


Kaleen's eclectic styles continue to be top sellers and the new velvety soft plush-cut pile Venturo (shown, VEN09-01) collection ranges from classic distressed oriental styles, to spiro graphical feathers.

DYNAMIC RUGS
Showroom A432


Dynamic Rugs introduces a range of trending 70s inspired designs with the launch of the Merit collection. Shown, 6657-999

Dynamic Rugs returns to its first Las Vegas Market since the pandemic hit in 2020. "We are featuring 15 to 20 new collections and over 100 new designs, including additions to pre-existing collections," said Matthew Rouhanian, founder. "It’s been a busy, fast-paced year that demanded a lot of new product development. Some of our favorites are: Polaris, Merit, Sidra, and Vici.

"We have found that people have moved away from the trend of simple, abstract designs and instead, are favoring a more artistic approach to design - - they want the rugs in their homes to be a reflection of expression, personality and character," he said. "One top trend is detailed and colorful rugs with an artistic twist, as seen in our Merit collection."

A second trend is bold asymmetrical geometrics including a resurgence of 70s designs, featured in the company's Polaris collection. However, the difference between today’s 70s themed rugs and the actual rugs of the 70s is that today’s have a more modern, fresh-feeling color palette.

Updated traditional designs, as found in the new Sidra collection, also will be a prominent feature at the company's showroom. These looks offer contemporary touches, such as highlights of gold or copper in the color palette or bolder design work.


Dynamic Rugs debuts Sidra, (shown, 2342-999), which offers trending updated traditional designs.

FEIZY
Showroom C180


Feizy rolls out 16 collections for market-goers including additions to its Fine hand-knotted program like Thackery (shown, THA-39D0F)

Feizy heads to Las Vegas Market rolling out 16 new area rug collections. Among the top releases are new easy-to-decorate with Everyday Essentials collections, new additions to its Easy Care program, and growth in both its Lifestyle and Fine assortments.

Top trends being showcased, said Leighton Lloyd, merchandising and brand manager, are what the company has dubbed Restorative Haven, incorporating light looks, clean lines and understated designs, which can be seen in the hand-knotted PET Wendover collection. Feizy's Rooted in Nature trend is showcased in the new Amira collection of hand-tufted wool fluid abstract designs. Another hot trend, Opulent Escape, includes eclectic and luxurious designs and is embodied in the Salina collection of silk and wool hand-knots with designs influenced by avant-garde cubism art.


Feizy introduces a range of active solids such as the luxe hand-knotted Conroe (CRO-6827F, above).

HAROUNIAN RUGS INTERNATIONAL (HRI)
Showroom B433


HRI's Vivian collection offers an abstract but almost solid appeal in a hand-loomed construction. Shown, VI-86

At Harounian Rugs International (HRI), a top look that will be presented is the new abstract - almost solid - Vivian collection, said HRI's Greg Jordt, executive vice president, sales & marketing. The range is created in India exclusively by HRI, and is hand-loomed of wool with viscose highlights. The area rugs feature random shading and a high-low densely textured pile. Comprised of three abstract designs in four soft shades -- blush, champagne, yellow and sand -- these rugs are all stocked.

A perennial favorite at HRI for years now are abstract looks and HRI expects that popularity to continue, rolling out new designs in the hand-knotted Rosewood collection, crafted of New Zealand wool and finely spun viscose. These rugs takes color cues from palettes in today's best-selling fabrics, such as pairing gray tones with rust or beiges and light blue.


HRI introduces the hand-knotted Rosewood collection, crafted of New Zealand wool and finely spun viscose. The line takes its color cues from top selling fabric trends. Shown, RO-21407

KALATY RUG CORPORATION
Showroom B456


Kalaty's hand-knot Adana collection reworks iconic Oushak motifs in modern colorations. Shown, AA-898

Color and design are the focus at Kalaty Rug Corp., which returns to Las Vegas this April and presents a range of new products, with a primary focus at the high-end with new heirloom hand-knotted collections and additions to existing best-selling upper-tier heirloom groups. However, there will also be fresh fashion-forward looks for shoppers seeking more accessible price points.

Kalaty's rug introductions focus on color and texture including updated traditional styles and abstract patterns as well. The new hand-knotted Adana collection offers a number of updated-traditional Oushak designs, in fresh modern color palettes, such as a deep gray ground with bold orange, blue and pink motifs and a more subdued ivory design with accent colors of pumpkin and cool blues. In contrast, the Prive collection, offers delicate hand-carved modern designs in soft muted colors. These rugs are meticulously hand-knotted in a Tibetan weave using premium hand-spun wool and natural silk yarns.


Kalaty's abstract Prive assortment features meticulous hand carving for a textural finish in a palette of soft hues. Shown, PV-693

NOURISON
Showrooms C112, C112A


Nourison debuts the machine-made Karisma, a line of traditional Persian floral design in rich, saturated colors. Shown, KAR03

Nourison is launching four new collections in Vegas, showcasing Persian vintage and abstract styles, and is adding dozens more styles to its top-selling existing collections.

"Our top three trends are distressed Persian designs (showcased in the Odessa collection and new Ankara Global styles), bold and colorful designs (noteworthy in new Prismatic collection designs) and outdoor rugs in both colorful and neutral designs (highlighted in the Aloha range)," said the company's Kimberly Welling.

"Buyers are looking for styles in which inventory is readily available. They are also concerned with an increase in costs."


Nourison's hand-knotted Odessa (shown, ODS01) blends vintage Persian rug designs with subtly space-dyed colors.

SAFAVIEH
Showroom A101


Safavieh's bold power-loomed Orwell range offers Art Deco influenced designs. Shown, ORW364b-5

Safavieh introduces new collections and line extensions in a range of price points. These fashion driven debuts include the new Orwell collection of Art Deco inspired designs. Featuring trending block geometrics, colorful mosaics and artfully layered shapes, Orwell is made using soft, synthetic yarns in a medium-cut pile. Playing to the popularity of antique rugs, the Atlas collection offers a warm color palette and silky viscose pile. And finally Safavieh's new Renaissance collection, hand-tufted of wool with a cotton backing for extra comfort, offers abstracted geometric designs in blue and ivory colorations.


Safavieh's hand-knotted Atlas range includes fashion-forward antique-styled motifs crafted of a silky viscose. Shown, ATL-986A-5

TRANS-OCEAN BY LIORA MANNE
Showroom C475


Trans Ocean by Liora Manne grows its popular indoor Ashford range adding an earthy tribal-inspired design called Diamond.

As buyers gear up for the outdoor season, Trans-Ocean is featuring a number of line extensions to its best-selling indoor-outdoor collections. However the New York-based company, whose exclusive designs are created by founder and designer Liora Manne, also include new introductions to its indoor assortment.

"We are planning to introduce seven new collections along with extensions of many of our popular lines of rugs and doormats," said Stephen Hoberman, VP of product development, Trans-Ocean.

For Vegas, Trans-Ocean is showcasing new additions to its popular indoor Ashford line, Hoberman told RugNews.com. Ashford is made of soft touch polypropylene which is Wilton woven in Egypt and offers a variety of styles from abstracts to medallions. The latest additions add to tribal inspired designs in trendy blend of browns and grays. MSRP starting at $255.


Trans Ocean by Liora Manne continues to grow its  Ashford range, Wilton woven of soft touch polypropylene. Shown, Diamond Border

KARASTAN RUGS
Showroom C312 


Karastan grows its popular eclectic Meraki collection adding fresh designs in trending colors. Shown, Nikola  

Karastan will open its showroom to the public at Las Vegas Market and is also among those who bowed out of last summer's show due to COVID concerns. The company will showcase dozens of new area rugs for market attendees, and it also presents in a new virtual rug trend guide.

"We are going to market “in stock” on our new products and loaded on existing inventory to take full advantage of the supply chain disruption, lack of containers and vessels getting offshore goods here," Mike Riley, SVP/GM Karastan Rugs, told RugNews.com.

Brand new collections for this April market are the relaxed modern designs and colors of the machine-woven Epiphany, $699 retail in 8x10 and Fowler, a collection of machine-woven active solids, $699 retail in 8x10. Also on show will be new additions to the colorful eclectic Meraki collection, $599 retail in 8x10. In addition, the heirloom-inspired Relic collection of updated classic motifs, $499 in 8x10.


Karastan's intricately machine-woven Epiphany collection features SmartStrand and accents of shimmery viscose. Shown, Eloi

LOLOI
Showroom B480


Loloi targets multiple trending looks at Las Vegas Market, including the mid-century inspired geometric styles of the hand-knot Issey in modern palettes. Shown, ISY-04DEML

Loloi will welcome buyers to its Las Vegas showroom -- for the first time in almost 15 months due to the COVID-19 crisis -- and will debut 11 area rug collections for buyers attending the rescheduled winter edition, running from April 11-15.

The top looks being presented in the Loloi showroom include plenty of abstract designs in fresh colorways, such as the Maeve collection from Loloi II, power-loomed of polyester pile and polypropylene pile; updated traditional designs, such as Heidi, a line of power-loomed polyester pile printed medallion designs; plush and textural styles like Bennett, which features an ivory base with abstract, linear tonal design; global geometric rugs, such as in the new Moroccan-inspired Bodhi; and mid-century inspired geometric designs of the hand-knotted Issey range.


Loloi adds trending tribal looks to its ED Ellen Degeneres program with the new power-loomed Alameda collection of tribal designs in fashion-forward muted color combinations. Shown, ALA-04

NATCO HOME
Showroom A-452


Natco Home debuts fresh looks, including updated traditional motifs, in its domestically made Adore range made of super-soft polypropylene yarn. Shown, AD045CEPU58

Natco will be showing market attendees 30 area rug collections including four new domestically produced ones – Montville, Clearwater, Adore and Structure. These debuts are machine-made at Natco's facility in Maine. "These collections were developed around our four best qualities. We added new designs and created a whole new color bank for this season’s introductions," said Mark Ferullo, executive VP.

"We will also be introducing new import collections that are trend-right and offer exceptional value. We have a large focus on high-low textures, ultra-soft yarns, and natural inspired materials and colors."


Natco adds abstract looks to its popular Clearwater series (shown, 200GSGM), machine-made in the company's Maine facility, with a low profile pile in a blend of seven colors of tri-color heat-set polypropylene and two colors of high-shine heat-shrink polyester.

COURISTAN
Showroom B360


Couristan showcases new additions to its best-selling collections, such as Calinda, which offers vintage-inspired high-low designs. Shown, 5178/0902

Celebrating 95 years in business, Couristan returns to Las Vegas Market with a focus on growing its most popular sellers. "We are currently introducing one new collection, Rainbow," said Larry Mahurter, Couristan, vice president of marketing and advertising. "However our focus is on introducing new designs and colorways within our best-selling existing collection such as Calinda, Recife, Pasha, Couture, Charm and Covington to name a few."

Featured will be Calinda, a face-to-face woven Wilton construction in a blend of 50 percent heat-set Courtron polypropylene and 50 percent polyester with a high-low appearance. Also on show will be Couture, made of 100 percent space-dyed-polyester cross-woven on Wilton looms for an abrash effect.

The top trends that Couristan expects market-goers to be shopping include textured looks within affordable price points and among the collections fitting the bill are Couture, Luxor, Brocatelle, Vibrata, and Calinda. In addition, traditional and contemporary looks in grays, blues, ivories mixed with strong secondary accent colors are also expected to be popular with buyers.


Inspired by Persian Chobi rugs, Couristan's Couture reworks the genre in a palette of muted trending shades. Shown, 6765/8700
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