Nourison Home updates its Las Vegas Market showroom for buyers at the summer event.
LAS VEGAS – Las Vegas summer market summer attendees visiting Nourison’s World Market Center showroom July 28-Aug.1, 2024 were treated to a new shopping experience with cross-merchandised rugs, dec pillows and accents designed to inspire retail point of sale displays.
Nourison Home redesigned its Las Vegas Market showroom at Building C, C112, not just to elevate the customer experience, but also to ensure greater visibility for the latest products and services, and create a modern, inviting atmosphere.
At the show, Alex Peykar, principal and co-founder of Nourison Home, told RugNews that it had been 10 years since the showroom had last been updated. “We needed a fresh look. The colors were all dark, and nowadays interior furnishings are a lot more modern than they were a decade ago.
The new showroom layout allows Nourison to better showcase the coordination between area rugs and accent pillows.
“Now our showroom is much brighter and lighter – which makes it appear even larger. The redesign highlights our product better, and the coordination of our accent pillows with our rug displays helps a lot too.”
An early supporter of Las Vegas Market, Nourison has been in its showroom for over 17 years, Peykar explained. “As our product assortment has grown, we felt it was time to redesign our showroom to provide an easier shopping experience while also creating new ways for people to experience the craftsmanship we put into our products.”
Nourison's updated Las Vegas showroom has been reformatted to improve flow, open up the space and provide more seating.
Showroom upgrades include lighter-colored walls and ceilings, new seating areas, a revamped product flow, new vignettes and a new custom shop. An intricate rug hanging system has also been installed to provide enhanced display options. This system suspends rugs above the existing rug racks and has multiple moveable tracks to allow for rug layering.
Nourison introduced buyers to its refreshed and airy Las Vegas space, which now includes additional seating areas.
New products on display include hand-knotted wool rugs from Nourison Home’s Reserve collections, rugs made from 100 percent recycle yarns, one-of-a-kind rugs, machine washable rugs and cozy pillows, throws and poufs from the Mina Victory collection.
Nourison showcased its extensive area rug range, from its Reserve lineup to its popular Prismatic collection, to more attainable pieces.
A customer favorite, Prismatic remains a constant top-seller and are showcased in multiple displays. Shown, PRS21