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OBEETEE LAUNCHES FOUR THEMED LIFESTYLE SHOPS AT DOMOTEX 2018
Obeetee introduces four themed "shops" at Domotex 2018. Shown, the Rabat rug collection showcased in the Boho Shop theme that celebrates global textile arts.
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HANNOVER, Germany -- Obeetee, among lndia's leading producers and exporters of hand-knotted, hand-tufted and flat-woven carpets, rolls out four themed shops and showcases area rug designs in each theme at Domotex 2018.
The four shops, which debut at Domotex 2018 Jan. 12-15, include: the resolutely modern Hip Shop; Boho Shop celebrating the textile arts from every corner of the world; Found Rug, an homage to classic rug designs; and Biophilia, contemporary and textured designs in jute, hemp, organic cotton and nettle.
Obeetee chairman Rudra Chatterjee said, "Our on-trend designs present a diverse offering that will resonate with today's consumers and provide contemporary interpretations of the quality artisanship that they are seeking."
Hip Shop
This grouping of designs relates back to hip hop and rap music, street art, technology, geometry, abstract organic shapes. Hip Shop isolates its design elements against simple, minimalist backdrops with spare use of color. Clean and crisp, the collection simultaneously speaks of luxury and of contemporary art to be lived with. Created in collaboration with fashion design duo Abraham & Thakore, the Hip Shop includes Painted Memories, a modern take on calligraphy.
Boho Shop
Obeetee's new Boho Shop features global designs inspired by textiles from around the world and features the Saar area rug by Abraham & Thakor for Obeetee.
Obeetee says Boho Shop celebrates its move towards global citizenship. Textiles from every corner of the world -- English florals, Native American weaves, Asian ikats, Moroccan Berbers, the handiwork of the Caucasus and more -- are unified through the common language of design, while textiles with on-trend colors, textures and ambiance makes for a collection that is as culturally rich as it is good looking. The Saree & Block Print area rug design from Abraham & Thakore brings the Indian textile tradition to this theme.
Found Rug
Inspired by the fragments of antique rugs, Found Rug is an homage to classic rug designs: Persian Tabriz, Turkish Oushaks, Caucasian Karabaghs and other time-honored weaves. The theme is divided into two distinct parts. One tells the story of ages-old, sun-faded rugs and the other has the nuances of royalty and abundance. As a whole, the trend evokes bygone dynasties and cultures woven together with the common threads of design.
Biophilia
Obeetee showcases its Biophilia Shop -- a theme marked by contemporary and textured designs crafted from natural fibers.
Environmental awareness and quality of life are what drives this theme. Biophilia is a bold attempt to propagate the sustainability message in contemporary and textured designs in jute, hemp, organic cotton and nettle. Whether inspired by stone formations like agate, a bird's feathers, flower tendrils, the evening rain, a cloudy sky or reclaimed design, the collection's goal is to infuse the core concepts of eco-conscious, biophilic design into everyday life.