Hand-knot area rug showroom S&H Rugs introduces its fall 2020 new designs, including this silk and textured wool area rug, SH58114.

CARLSTADT, N.J. -- New Jersey-based hand-knot rug specialist S&H Rugs is introducing a series of designs that feature some of the top styles and constructions trending with designers.

"Our hand-knotted rugs and natural fibers rugs are more in demand and sales have been constantly on the rise since the nation shut down back in April and May," said Ori Wilbush, president. "While the situation seemed very grim and that only our colleagues in the machine-made rug category and lower-end price points selling online were doing fantastic, when the shops reopened last June, sales have taken off.

"After so much time spent mainly at home it became a much more important place than before for so many households deserving of new and fresh decor."


S&H Rugs recolors a classic Sultanabad large floral motif in sari silk for bold effect. Shown, SH59246 

Many of the rugs selling for S&H includes not only larger sizes, but the company has also benefited from increased consumer appetite for extra long rug runners -- a category that has gained popularity on social media, offers a lower-price points, and softens the prevalence of hard flooring throughout the home.


A zig zag design (SH59227) from S&H Rugs in charcoal and black is hand-knotted of silk with textured wool.

MONOCHROMATIC TWO TONES ON TREND 


Oversize motifs marry ivory and pastels in this silk and textured wool design from S&H Rug (SH59259).
 
Trending area rugs at S&H Rugs include monochromatic looks of two tone design, which have been in high demand with clients. "The trend is still going strong because it is very easy to decorate with. Grays, ivory and blues are still the majority of the sales in these styles," Wilbush noted.


Tonal designs in grays, ivory and blue are trending at S&H Rugs including this silk with textured wool design (SH59268).

PINK PROVING A WINNER
 

S&H Rugs' hand-knots featuring pink have been big winners. Shown, SH59225

”Pink has been a very big winner with increasing demand and popularity," Wilbush said. "Fortunately, we are just one of the few who are brave enough to inventory and make colorful pieces including designs with just the pink shade."

CLASSIC LOOKS REVIVAL
 

Textured wool and trending color palette including silver, blue and light brown and green, rework a classic Tabriz motif in S&H Rugs' SH58141.

Also among the top designs being sought by S&H Rugs' clients are looks that offer traditional designs reworked for contemporary tastes. The rug manufacturer offers a line of vintage classic Persian rugs that have been growing in popularity with interior designers as consumers turn to the assurance of traditional styles.

"We have a very nice line of vintage original pieces that we color reform to different levels of intensity and shave down thin, which transforms these traditional pieces to transitional and casual," Wilbush explained. "With our clients,  village geometric patterns are in demand as well."


A reformed classic vintage Persian area rug gets a modern makeover by getting shaved down and recolored for modern buyers, Shown, SH57721