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E-Commerce, Retail

Small- and Medium-sized Retailers Outperformed Larger Rivals Online in 2021

Small- and medium-sized businesses grew online at a higher rate compared with the Top 1000 retailers, such as Amazon and Walmart, according to Digital Commerce 360’s 2022 Next 1000 Report.

8/25/2022
bar chart showing changes in free shipping policies at retailers
Among the Digital Commerce 360 findings revealed that free shipping options increased at small-
and medium-size business. 

CHICAGO — Over the last year, small- and medium-sized businesses (SMBs) grew online at a higher rate compared with the Top 1000 retailers, such as Amazon and Walmart, according to Digital Commerce 360’s 2022 Next 1000 Report , which analyzes North America’s leading online retailers, ranked 1,001-2,000 by 2021 web sales.

That’s a huge departure from 2020, when the Top 1000 retailers experienced explosive ecommerce growth of 44.8% compared with the Next 1000’s 19.9%.

Key findings of the new report include:

• Web sales growth for the Next 1000 was a median 25.0% year over year, higher than 2020’s 23.7%
• Comparatively, the median web sales for Top 1000 online retailers dropped nearly 10 percentage points year over year to 22.2% in 2021, down from 32.0% in 2020
• Next 1000 retail chains invested in buy online, pickup in store (BOPIS) in 2021, with 60.2% offering the feature compared with 44.6% in 2020
• Consumer brand manufacturers collectively grew 2021 web sales 26.8% year over year
• In 2021, the 89 digitally native, vertically integrated brands (DNVBs) in the Next 1000 increased their online sales by 26.4%
• Next 1000 retailers in the apparel/accessories, housewares/home furnishings and hardware/home improvement all experienced web sales growth of around 27% in 2021

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