Surya rolls out an interactive digital catalog, video gallery and virtual walk-throughs to offer customers a remote way to review the latest looks. Shown, Kushal rug (KUS2302)
CARTERSVILLE, Ga. -- Buyers and designers can now experience Surya's 900+ new rug and accessory introductions through the company's spring 2020 virtual product launch. The comprehensive digital endeavor includes an interactive catalog of all new products debuting this spring, a video gallery for featured collections, and Surya-led virtual walk-throughs covering product highlights, inspiration and trends for the season.
"With the cancellation of markets this season, we wanted to ensure buyers and designers could access and experience our newest products from anywhere and in multiple formats. We have invested heavily in our digital strategy to make this possible, and I am excited to share the results with you," said Surya President Satya Tiwari. "Our selection of new products this spring is a reflection of what's hot in the market right now. And, as always, we are bringing the latest looks in a variety of price points and styles."
Surya's Spring 2020 Introductions catalog features 85 new rug collections, and significant expansions to the company's lighting, mirror and accent furniture offerings. Filled with inspirational lifestyle photography, close-up imagery and video features, the catalog brings new products to life for an elevated buying experience. Additionally, buyers and designers can click on any image in the digital catalog to view real-time inventory, access additional product resources, find pricing and place orders directly on surya.com. Surya is also inviting buyers and designers to sign up for virtual walk-throughs of the new product lineup, led by Surya's rug and accessories specialists in a webinar format.
Surya's new rug collections include a well-orchestrated mix of innovative modern options and timeless design classics in a variety of constructions, from fresh machine-woven options to luxurious hand knotted statement pieces. New rug collections include:
ROYAL COLLECTION
The new hand-knotted Royal assortment features a warm, tonal styling. Shown, RYL2302
The Royal collection, expertly hand-knotted by artisans in India, features a warm and sophisticated tonal palette. Made from 100 percent viscose, these rugs have a beautiful silky sheen with a delicate fringe border.
SAHARA COLLECTION
The hand-knotted Moroccan-inspired Sahara collection by Surya marries soft pile with plenty of texture. SAH2304
Hand-knotted of 100 percent wool, the Sahara collection features soft pile, high low variation and a distinctive tassel fringe. This unique Moroccan-inspired collection is infused with rich texture and made by skilled artisans in India.
LUCKNOW COLLECTION
Surya's Lucknow collection offers neutral color combinations with high-texture and lustrous sheen. Shown, LUC2301
The versatile hand-knotted Lucknow collection is made from a viscose/wool blend. It combines vintage and modern design elements in a mostly neutral palette with high low texture and a lustrous sheen.
MALAGA COLLECTION
Surya's Malaga collection features a Tibetan hand-knot construction. Shown, MAG2300
The Malaga collection delivers high-end contemporary charm with its Tibetan hand-knotted construction. Delicately crafted in India of mostly wool yarns, the designs are dynamic and include subtle high low texture.
MACHU PICCHU COLLECTION
Suyra's Peruvian-inspired looks of the Machu Picchu assortment is hand woven of natural textured yarns. Shown, MCU2300
The Machu Picchu collection includes Peruvian-inspired designs that feature unique natural textured yarns, with striped and organic motifs, and stitched patterns. This collection is hand-woven from wool by master artisans in India.
UNIQUE COLLECTION
Surya's hand-tufted and hand-printed Unique collection features antique-inspired medallion designs in trending colors. Shown, UNQ2315
The Unique collection features center medallion and border patterns, inspired by antique one-of-a-kind designs. Hand tufted in India, these hand printed rugs are 100 percent polyester with a low pile.
MIRABEL COLLECTION
Shown, MBE2304
The machine-woven Mirabel collection is made in Turkey of 100 percent polyester and features a beautiful array of colors and subtle fringe detail, offering high perceived value with a sophisticated edge.
LAILA COLLECTION
Surya rolls out the super soft, machine made Laila collection of high-low designs. Shown, LAA2300
Machine-woven in Turkey, the super soft Laila collection is made from 100 percent polyester and combines high-low pile variation and eye-catching designs that blend sophisticated hues.
SURYA DECOR INTRODUCTIONS
Surya's latest lighting and wall decor introductions offer a mix of modern clean lines and traditional silhouettes.
New accent furniture from Surya includes tables, stools, and benches classically designed from natural materials featuring wood-like textures and organic shapes.
Surya's newest pillows and throws spotlight high-low detailing, tone on tone solids and wanderlust-inspired designs with vibrant color palettes and Surya's signature handcrafted appeal.
Surya's Spring 2020 Introductions digital catalog can be accessed at www.surya.com/new/spring2020.
For an up close and personal look at Surya's key collections for the season, please visit the video gallery at youtube.com/suryasocial. Buyers and designers can also sign up for a virtual walk-through of the latest introductions at surya.com/webinars.
About Surya
Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 60,000 fashion-forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Boston, Dallas, High Point, Mexico City, New Delhi and Toronto. To learn more, visit surya.com.