Area rug exhibitors showcase the latest innovations and design directions for designers and rug buyers heading to High Point Market.

HIGH POINT, N.C. -- Area rug introductions continue to move in lockstep with overall interior design trends, now often leading other home categories in directional colors and styles.

Green, in myriad shades, emerged as a major hit in 2024 and continues to be sought after. Warm earth browns, creams and beiges also remain top sellers, and perennial favorites blue and gray remain omnipresent, but today they’re more often found in accents or paired with warmer tones. Deep moody color palettes are in ascendency with charcoal and midnight blues becoming more prevalent.

In terms of designs, transitional Persian styles remain a proven seller, however, classic decorative movements, such as Art Deco, Art Nouveau and Arts and Crafts, continue to gain a foothold with designers and retail buyers. As a counterpoint, geometric patterns inspired by Scandinavian designs are also witnessing a resurgence as the genre gets reworked with fresh textures, yarns, color palettes and weaves. Other trending geometric styles such as tribal looks, Southwest-influenced, and beloved Moroccan patterns will remain a constant for buyers attending fall market.

Contemporary floral and botanical inspired designs, ranging from over-sized and cheery to subtle and abstract, bring a much-needed breath of fresh air to the rug category this fall and are expected to continue to gain in popularity. And a new direction that is emerging is the re-exploration of block print-inspired all-over patterns that are sure to become a favorite at fall market. 

Finally, it seems that abstract patterns have become this century’s heirlooms of tomorrow, and fall introductions cement the genre into the annals of design history. Sumptuous painterly abstracts, including delicate watercolor-inspired looks, make a bold and stunning showing. For more demure tastes, there is no shortage of neutral tone-on-tone abstract patterns that receive much of their richness from cutting-edge textures and touches of lustrous fibers.

In the industry's most comprehensive guide to area rug debuts at High Point Market, RugNews.com showcases the innovative introductions kicking off the year’s final selling season. Continue reading Part 2 where we feature rug showrooms from L to U, and don't miss Part 1 for rug showrooms A to K.

LR HOME
IHFC D531


The handwoven Birch lineup from LR Home offers a sought-after soft organic geometric motif in natural fibers and colorations.
Shown, 82487BEI

LR Home embellishes its natural fiber offerings for fall High Point Market with new designs in several popular and best-selling area rug collections. The company also grows its natural fiber pillows and poufs, providing retailers and designers perfectly coordinated rugs and decorative accents. The Birch collection is hand-woven of 80 percent jute, 20 percent cotton and features tones of beige and ivory tones. The Willow lineup is hand-woven in 65 percent jute, 15 percent wool and 20 percent cotton and pillows are available in the same blend in several colorways. This season, LR Home presents fresh new palettes featuring rusts, naturals with fashion right accents of green, and sea glass colorways, all in ombre or textured solids.

Also on show this market are new introductions in upholstered furniture, accents and case pieces extending the natural theme. Licensing partner and lifestyle expert Evette Rios will be on hand to meet and greet customers.


LR Home showcases its top-selling handwoven naturals area rugs at the fall High Point Market with Willow.
Shown, 82577 in green

LOLOI
IHFC D320


Loloi highlights its Amber Lewis collaboration introducing the new OEKO-TEX certified Cali collection. Shown, CAL-05

Loloi will introduce over 30 new rug collections, along with many new pillows and wall art designs to the trade at High Point Market. Among the featured debuts at fall market are four new collections, including the washable Josie, added to its popular Amber Lewis collaboration. Cali collection of geometric patterns is OEKO-TEX certified and is power-loomed of polyester for easy-to-clean, no-shed durability. The Monty collection offers plush-piled high-low geometric patterns in neutral color palette. Monty is power-loomed of easy-to-clean polypropylene and polyester and is OEKO-TEX certified. Windsor is hand-tufted of wool and features a framed design in neutral color palettes; rugs are GoodWeave certified.

Under the Loloi label comes Prudence hand-tufted of soft, space-dyed wool and cotton. These rugs feature a low-looped background while the pattern is made with a chunky, higher loop to create depth. This collection is GoodWeave certified to help ensure ethical production and support weavers’ communities.


Amber Lewis from Loloi features the plush high-low Monty collection of geometric patterns in neutral palettes.
Shown, MOT-7

MOMENI
IHFC H345


Momeni grows its popular Erin Gates program with the new wool tufted Abbot collection of Turkish kilim inspired styles.
Shown, ABB-01

Momeni heads to High Point fall market showcasing new area rug collection debuts, its growing broadloom assortment and a selection of one-of-a-kind rugs. The rug maker also hosts two special events with licensed partners the Novogratz and Erin Gates, who expands her program with Momeni. The Abbott collection from Erin Gates by Momeni draws inspiration from vintage Turkish kilims, reinterpreting these classic designs with modern, sophisticated color palettes. Crafted with durable wool tufted construction, each rug in the collection is resilient and resistant to shedding.

Momeni introduces its flat-weave Scandi collection, inspired by the artistry and clean lines of the Nordic aesthetic. Hand-woven of 100 percent wool these pieces blend bold, dense geometric patterns with a fresh, sunny color palette. Another showcased debut is the hand-loomed Canyon collection, crafted of plush wool with dramatic high/low hand-carved pile that creates a dimensional effect. Canyon offers an earthy, subdued color palette of moss green, rusted red, and warm neutrals.


Momeni rolls out the hand-loomed Canyon collection of plush hand-carved geometric motifs. Shown, Canyon 3 in green

NOURISON HOME
IHFC, IH101



Nourison Home adds a moody abstract pattern (PRS40) to its best-selling Prismatic collection of tufted wool rugs.

Nourison heads to High Point Market showcasing its range of price-points and weaves. Among the expected favorites will be its Shadows collection, previewed in New York. These vintage-style rugs, featuring intricate Persian patterns and fringe edges, are crafted from 100 percent polyester, with a silky soft texture. Available in a range of sizes, from runners to large 8x10, Shadows rugs are OEKO-TEX certified. Another newcomer rolling out for High Point shoppers is Wool Haven, a collection of handmade rugs featuring dimensional carved accents and subtle tonal variation, crafted from 100 percent wool.

Finally, fans of Nourison Home's popular Prismatic lineup of dense, hand-tufted Prismatic rugs will want to stop in to check out the latest addition to the collection. PRS40 offers a dynamic abstract pattern in deep grays, blues and beige tones, enhanced by silk-like Luxelle that highlights the intricate details.


Nourison Home's soft and silky Shadow collection offers Persian patterns reworked in directional palettes. Shown, SHW-08

ORIENTAL WEAVERS
IHFC G276



Oriental Weavers introduces the hand-loomed Clarke collection, with a luxurious hand and lustrous finish. Shown, cla-08

Oriental Weavers complements its good-better-best approach to weave and fiber with on-point fashion and color palettes for all price points. At the fall ’24 HPMKT, the company will introduce the Clarke collection in beautifully tonal color palettes featuring subtle shades of green and blue alongside warm neutrals. Hand-loomed of wool and viscose, Clarke offers a luxurious hand and lustrous finish.

OW will unveil the Mallory collection, which is power-loomed of soft polyester, and deftly contrasts matte and lustrous yarns for an interesting visual effect. Mallory’s multi-level, textured pile is very soft to touch, and its organic abstract designs debut in beautifully tonal color palettes featuring subtle shades of green and blue as well as warm neutrals.

With brilliant bursts of color, the new indoor-outdoor Havana collection is at once preppy, fun and easy-care. Featuring iconic motifs in vibrant shades of sunflower yellow and flamingo pink as well as a classic navy and green duo, this collection is power-loomed of 100 percent polypropylene.


Oriental Weavers adds the indoor-outdoor Havana collection featuring a range of motifs full of playful colors. Shown, hav12

ORIAN RUGS

IHFC H511


Orian debuts the domestically woven Aries lineup offering a plush high pile in a range of styles. Shown, AR07

Orian showcases three collections for fall market, all machine-woven of polypropylene in the US. The Aries collection combines a painterly aesthetic with high pile for plush feel. Nova offers a mid-dense construction and includes an array of abstract and abstract-styled geometric motifs in several color palettes featuring shades such as beiges, white, blues, grays, gold, merlot and more.

The Petra lineup reworks traditional rug motifs such as Oushak and Heriz, updating them for contemporary tastes in directional colorations with sheen. These pieces have a low dense pile


Novia by Orian offers a range of abstract, geometric and abstracted geometric motifs in a mid-dense pile.
Shown, NO07

RUGS AMERICA
IHFC W346


Rugs America showcases its growing partnership with fashion house Badgley Mischka at High Point. Shown, Opal OL20A

Rugs America will spotlight its licensed collaboration with Badgley Mischka with intricately detailed introductions in the high-quality Oasis collection constructed in an ultra-dense 2-million-point construction of 80 percent pre-washed viscose and 20 percent shrink acrylic. Each piece, masterfully crafted with high-density viscose yarn, offers a silky, opulent touch, in highly detailed hi-lo designs and exceptionally high thread count.

Also new, the Badgley Mischka program's Opal collection offers a thick plush pile in 80 percent polypropylene and 20 percent polyester with high-low texture while the partnership's first machine-washable collection, Whitley, features rugs that are digitally printed on a plush micro-fiber base available in three price tiers.


The high-quality, 2-million-point Oasis collection is part of the Badgley Mischka program from Rugs America. Shown, OS25A

RUG & KILIM
IHFC H315 and SAMS, G-7055


Among the anticipated intros at Rug & Kilim is its new Block Print collection, offering subtle high-low pile
of wool and silk. Shown, 32133

This HPMK marks the grand opening of R&K’s brand-new booth at IHFC H315, as the company also continues to exhibit at the Salon at Suites at Market Square. Rug & Kilim heads to High Point Market with assortments focused on high-end designer clients, with an emphasis on custom, private label and stocking showrooms. Among its newest and most exciting offerings this fall are the Block Print collection and the new Scandinavian Exotic range. The Block Print lineup, inspired by time-honored and even archaic designs, features a subtle high-low texture for added dimension and comfort in a wool and silk blend that creates an elegant play of light and wide range of vibrant contemporary colors.

The Scandinavian Exotic collection brings a new texture to Rug & Kilim’s expansive flagship Scandinavian rug assortments. It introduces an exotic new yarn inspired by Alpaca wool and interwoven with a proprietary wool for an unusually soft, tactile flatweave in Swedish rugs. “The new construction still enjoys a durability and thick body like our original Kilims and offers an elegant-meets-cozy feel that's especially inviting to walk over—a warm and welcoming weave, unlike any other in contemporary Nordic designs in the marketplace,” said Cyrus Nazmiyal.


Rug & Kilim continues to grow its best-selling Scandinavian collection adding the new Exotic construction, crafted of a
soft proprietary wool. Shown, 32020

SAFAVIEH
Market Square, 112, 117, 120, 121



Safavieh, which grows its footprint at the fall edition of High Point, showcases its Haven collection. Shown, HVN200Y-5

Safavieh grows its offering of comfort-soft textures with three new collections at High Point Market, all debuting in the company’s newly expanded Historic Market Square showroom. Safavieh takes over the longtime Capel space which backs up to its existing furniture and accessories showroom, offering an opportunity to grow its total home lifestyle presentation.

The company markets its Haven area rug collection as the perfect alternative to broadloom. Power-loomed of polyester and accented with subtle fringed ends, the lineup comes in five soft colorways from neutrals to pale coastal blues. Also power-loomed of polyester, the contemporary Rumi Shag range offers soft, plush textures in rich, tonal colors. Another richly colored and lavishly textured collection, Selena features subtle raised geometric patterns power-loomed of polypropylene in Turkey.


The power-loomed Selena collection of textured solids from Safavieh is power-loomed. Shown, SLE674Y-5

S&H RUGS
SAMS, M1015


A must-see at the S&H booth is the luxurious abstract The Eye rug, hand-knotted of pure silk. Shown, SH75495

S&H Rugs heads to its SAMS booth for fall market showing its latest fashion-driven hand-knotted transitional and contemporary designs. Among the featured pieces is abstract circle-motif The Eye (SH75495), crafted of pure silk with a soft brown ground and accents of charcoal, black, beige and gray. Another modern/contemporary introduction is the textured plush Buttons design (SH75494), offering all-over disks in cheery Golden Rod yellow, with accents including brown, pink, blue and gray on a brown ground.

For buyers on the hunt for trend-forward botanical motifs, two pure wool hand-knotted rollouts tick the box. The S&H Rugs assortment includes the brand new pine and cypress tree cone motif (SH75487) rendered in a neutral palette of soft browns and gray tones. A transitional approach is taken with the bordered SH75489, which features over-scale traditional floral motifs on a chocolate brown ground with yellow, light blue, orange, navy and ivory. This Abrash Persian design has a shaved low zero pile.


S&H Rugs introduces SH75489 which features an abrash Persian design, with shaved low zero pile and contemporary colors.

STICKLEY
200 N. Hamilton


Stickley updates a classic Arts and Crafts gingko leaf motif in its new Art Ginko design, crafted from Himalayan wool.

Stickley's fall 2024 furniture and home furnishings introductions celebrate a nostalgia of bygone times but are interpreted with a contemporary vibrancy. Among the debuts are three new Stickley Designer Rugs to complement its iconic Arts and Crafts and Mission-style furniture pieces. New hand-knotted rugs suit both Arts and Crafts and transitional room styles. Crafted from Himalayan wool, Art Ginkgo features distinctive leaves arranged on geometric stems, while two abstract patterns from India are crafted of wool with shimmering highlights of bamboo silk. All are available in the full range of Stickley rug sizes.

SURYA
Showplace, 4100


Surya debuts the intricately patterned Persian-inspired Marisa collection, hand-knotted with low-pile. Shown, mir2301-810

Surya showcases its fashion-forward approach with its hand-knotted rug debuts at the fall High Point Market. Among the highlights are the low-pile Zeenat collection of intricate Persian designs in soft neutral colorations, hand-knotted in India of soft Ghazni wool. Folklore, a multi-textured geometric design is crafted of 100 percent premium wool with a thick pile and neutral ivories and brown tones. Another trend-forward debut is the intricate hand-knotted Marisa, which features a delicate low pile height and traditional Persian-inspired design recast in sought-after green shades. Also sporting green tones is a new addition to Surya's popular Once Upon a Time collection (OAT-2313), hand-tufted from 100 percent wool with a low pile, and offering vintage Persian-inspired medallion motifs in soft green and beige tones.

For buyers and designers on the hunt for high-caliber lustrous abstract motifs, the Dawn collection, hand-knotted of 50 percent wool and 50 percent silk, is a must-see.


Surya introduces the luxurious wool and silk Dawn collection of hand-knotted pieces. Shown, dwn2300-810.

TAMARIAN CARPETS
401 E. Russell Ave. at Center Point


Tamarian introduces its Scandinavian inspired geometric Swedeco in the company's proprietary Phoenix Weave in lichen colorway.

Tamarian showcases its fashion and weaving acumen with several original designs debuting at fall High Point Market, all hand-knotted in Nepal in wool and silk or pure wool. The 150-knot wool and silk Onward design debuts in a spearmint colorway, with a subtle yet complex interplay reminiscent of soft beach glass. Kami Baja, also 150 knots in wool and silk is what the company calls a Japandi design (Zen Scandinavian) and inspired by the spirit of rice paper.

Tamarian’s new Glandora rug launches in a blue green colorway, also hand-knotted in Nepal in150 knots per inch in wool and silk. The new Basqui Seaglass design hand-knotted in Nepal, and Shangri-La, hand-knotted in India, are both crafted of 100 percent wool. And Yinyin White Sand is hand-knotted of wool and silk, also in 150 knots per square inch.

While Glandora, Basqui and Yinyin are available in standard sizes and custom, the new Swedeco in lichen is part of Tamarian’s new quick-ship custom program called Curated Custom and is hand-knotted in Nepal of 100 percent wool.


Tamarian rolls out the sumptuous hand-knotted Glandora rug, crafted in Nepal, which showcases an all over abstracted floral pattern.

TRANS-OCEAN
IHFC, H412



Trans-Ocean by Liora Manne adds a cream colorway to its nouveau-styled center oval medallion Dream Garden design, part of the Marina collection

Trans-Ocean will feature several of designer Liora Manne's latest patterns at the upcoming fall High Point, with a focus on expanding top-performing proven collections, including Marina and Capri, both from the company's Everywear indoor-outdoor rug lineup. Line extensions to the best-selling Marina collection include the addition of a cream colorway to its Dream Garden design, machine-woven of 75 percent polypropylene and 25 percent polyester.

Another introduction is Big Wave in blue, which grows the Savoy collection of hand-tufted wool rugs. This tonal design offers a high-quality finish, featuring a textural, multi-dimensional surface with a plush and soft feel underfoot. The indoor-outdoor Capri adds a new colorway for the geometric Hex pattern and adds a new denim and ivory colorway for the transitional Petra. The indoor-outdoor Mia collection of reversible rugs adds a striped motif in two colorways.

Finally, the company brings a fresh assortment of indoor-outdoor mats with the top-selling Frontporch collection adding Whale, which features a dark grey sperm whale swimming in a turbulent dark blue ocean with white highlights, and the decorative Escensia series adds a cheery Mum multi-colored floral design.


Trans-Ocean adds multi-textural Blue Wave design to its hand-tufted Savoy lineup for fall marketgoers.

UNIQUE LOOM
Market Square, 190


Unique Loom introduces the Kilim Wool collection of handcrafted wool rugs. Shown, Kilim Wool 3206082

Among the standout collections at Unique Loom are Lattice Wool, Kilim Wool and Casablanca Outdoor. Hand-woven in India Lattice Wool combines luxurious comfort with timeless design. These artisanal flatweave rugs combine the richness of wool with the softness of cotton, in an intricate lattice pattern.
 
Kilim Wool is hand-crafted in India in 100 percent wool, with unique geometric designs evoking the artisanal craftsmanship of kilim rugs. Combining tradition with contemporary aesthetics, the designs and textures of these rugs make a bold statement.
 
Unique Loom’s new Casablanca Outdoor collection rugs offer abstract and natural world motifs in a variety of patterns that add a splash of color and excitement to indoors and out. Debuting in a wide variety of patterns, there's something for every taste in this collection, the company says.

-- Make sure to read The Ultimate Rug Buyers' Guide to High Point Market, Part 1