STARK adds Denver Design Center showroom to its roster bringing its total to-the-trade showrooms to 25.
NEW YORK -- High-end area rug and carpet purveyor STARK has acquired Denver's CPA Carpets, bringing its total number of showrooms operated to 25 in the U.S.
Located in the Denver Design Center, the 13,000 square foot showroom now carries the CPA by STARK name, however founding owners Stan and Tandy Stratton will continue to manage the to-the-trade carpet and rug showroom.
"STARK has steadily increased its showroom presence in key markets since 2021by establishing STARK branded showrooms that capitalize on strong relationships with existing carpet and rug stores in those markets," Monika McCommon, SVP of brand, STARK, told RugNews.com. "Stan and Tandy Stratton, the long-time owners of CPA by STARK, have run their store in Denver for over 33 years providing meticulous service and access to luxurious rugs and carpets. We have had a licensing relationship with CPA for almost a decade, and the acquisition of this store was the natural next step for the Western region of the US."
The STARK Denver showroom will now have wider access to the entire STARK rug assortment, including Missoni, Ashley Stark Home, and Stark Studio Rug collections, McCommon said. "Our clients will be able to access the new STARK offerings across all categories including carpet, rugs, and custom which we roll out every two weeks in the showroom and online. The diversity of our assortment is able to satisfy a range of needs for our clients and we are excited to be able to expand not only our assortment, but product knowledge, further in the Colorado region."
Denver will know have access to the entire Missoni by STARK area rug program. Shown on the floor is Missoni Layers in Ruby.
STARK is continuously updating its offering introducing new product quickly and frequently. "We introduce new styles to our showrooms and online every two weeks," she said. "Our clients have access to new styles, colors, and qualities on a regular basis in all categories. Our innovation is always front and center in our merchandising strategies, including our proprietary technologies that we continue to develop and invest in, including STARK Performance Acrylic, silky nylon, and new innovations in our custom collections."
On the broadloom side, CPA will have access to all of STARK's products, including recently launched programs and features.
"We are excited about a few new programs that expand on our high-end Wilton carpets, our new Missoni styles, and of course, allow any client to customize our broadloom into a rug with our new organic serging option, which gives a subtle, elevated finish to any rug," McCommon continued. "Each STARK showroom offers a wide breadth of broadloom carpet and offers assistance in measuring and installation to meet our customers’ needs."