OUTDOOR FURNITURE GIANT AGIO, USA EXPANDS NULOOM
PROGRAM TO INCLUDE INDOOR RUGS
At its Las Vegas showroom launch Agio USA will display
15 furniture vignettes with coordinating NuLOOM rugs.
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LAS VEGAS - Adding to the hype of its behemoth new 22,000-foot anchor
showroom debuting at Las Vegas Market, outdoor furniture giant Agio USA
of Virginia Beach, VA., announces an expanded outdoor rug partnership
with New York-based NuLOOM, and the addition of a new indoor rug program
for furniture stores. Both companies are first time Las Vegas Market
exhibitors with an eye to reaching an incremental retailer base of
traditional furniture and lifestyle stores, big box, catalog and
Internet retailers. Agio is the largest supplier of outdoor furniture
in the U.S.
Under an
exclusive arrangement, Agio's sales and distribution network can offer
the rugs to traditional, specialty and casual furniture
bricks-and-mortar furniture retailers. Based on the success of the
outdoor program, and interest from several leading furniture stores, the
program now includes NuLOOM's indoor rug line.
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"The
outdoor room continues to grow in popularity and so has the need
for more accessory items."
- Andy Sokol
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Retailers
attending the Market are invited to stop by Agio's showroom C-1295 to
learn more about the 125 indoor/outdoor rugs that complement its
trend-right outdoor furniture collections. The indoor rug line can be
seen at the NuLOOM showroom at the Las Vegas market which is located at
A-406. NuLOOM will continue its existing ecommerce business through its
own sales force.
"We are
selling so many traditional furniture stores that have added outdoor
furniture to the mix, and calling on merchants and owners on a regular
basis. In many cases, the rug buyer is the same for indoor and outdoor
rugs. If we are doing business with a retailer, it just makes sense to
just walk down the hall to see the rug buyer," said Andy Sokol, vice
president, Sales/Furniture Stores for Agio USA. "The NuLOOM team
continues to develop cutting edge designs and materials at affordable
price points and we are excited about this opportunity."
"The
outdoor room continues to grow in popularity and so has the need for
more accessory items," Sokol continued. "Outdoor rugs are increasingly
popular to consumers for several reasons: they add color as an accessory
to complement the furniture collection, they provide the practical
benefit of having a rug underfoot in the walk area, and generally make
for a nicer looking living space."
"We are
very excited about our program with NuLOOM. Customers like it because it
is affordable and fashion forward. We have a great relationship with
Koorosh and Nicole Yaraghi [NuLOOM's co-owners] and the team. The most
important things to us in a partnership like this are the people and
good relationships," Sokol said.
According
to Sokol, 15 furniture vignettes will be shown with rugs in Vegas, and
in future 25 displays will be accessorized with outdoor rugs. "It just
makes everything look nicer. A lot of people like to take the
presentation in our showroom directly to the retail floor tying the
whole package together. Some are selling the rug as a part of a group
package. Some sell them independently. Merchants tell us it's a good
tie in," he explained.
Whether
they go indoors or outdoors, rugs are an easy way to add to the sales
ticket; moreover, rugs do not require any additional floor space. The
ordering process is extremely easy: the retailer signs-up with an Agio
sales representative, places an order and it ships the next day in most
instances. "We're trying to make it simple and fast for our customers
to maximize their sales with a limited investment in inventory," Sokol
said.
Agio
works with nuLOOM to coordinate designs that complement its trend-right
outdoor furniture styles, Sokol said. The assortment scheduled for Las
Vegas is quite varied so retailers are likely find rugs to fit a wide
range of styles - from traditional to neutral to exotic - and even
today's popular "aged" look. Most of what will be shown in Las Vegas
will be in stock, ready to ship the next day for two-day service,
according to Sokol.
By
providing examples of complementary rugs on display in their showrooms
outdoor furniture retailers can show how to accessorize their
collections and make it easier for customers to imagine what would go
best with the collection they intend to purchase.
According
to Sokol, Agio USA offers larger retailers a customized program to match
an outdoor furniture collection with a nuLOOM rug that creates a unique
furniture group that only one retailer will have. Direct container
programs are also available in addition to the domestic program.
Sokol
added that for retailers selling our indoor or outdoor rugs, the
benefits are comprehensive: a quality product, attractive price points,
a domestic place to find product, the latest fashions from a good and
trusted source, and inventory here in the States that can ship quickly.
The
company's rugs are manufactured in Egypt, China, Belgium and Turkey but
kept in an 110,000 square foot warehouse in Cranbury, New Jersey for
quick shipping.
07.30.15
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