Ernesta's brick-and-mortar presence adds store outside Washington, D.C., following an opening of its first retail
location in New York City.
BETHESDA, Md. -- Ernesta, a direct-to-consumer custom-sized rug e-tailer, has opened its second showroom in downtown Bethesda's bustling Bethesda Row. This expansion follows the opening of its first location on Manhattan's Upper East Side earlier this year. The new 800-square-foot showroom is situated in the heart of Bethesda's commercial district—an area that has gained recognition as a home decor destination, attracting local shoppers and design professionals.
The showroom allows design professionals and consumers to view the full Ernesta collection and receive one-on-one assistance to help them identify the right size and style of rug for their design project. Professional designers will also have access to a lounge to review samples with their clients.
The showroom opening dovetails with the launch of Ernesta's new Trade Portal, created specifically for design professionals. This platform offers designers exclusive access to Ernesta's rug collection with customized browsing and self-service checkout. These new tools reinforce Ernesta's commitment to supporting the design community by providing easy access to high-quality, custom-sized rug solutions and making it easier than ever to find the perfect rug for their client's space.
The new Ernesta 800-square-foot showroom features the company's full assortment of custom-size rugs.
"Our Bethesda showroom is a step forward in Ernesta's growth strategy as we expand our reach into the thriving design communities of Maryland and Washington, D.C. This new showroom will be a hub for both design enthusiasts and professionals to connect with our brand and receive expert guidance," said Jennifer Parker, chief sales officer of Ernesta. "With a nearly 5x increase in applications to our Trade program, it's clear that designers are eager for more support and resources. In response, we're thrilled to launch our new Trade Portal, underscoring Ernesta's commitment to empowering the design community with advanced tools and premium products."
The Bethesda store, located at 4816 Bethesda Ave. and is open Monday through Friday from 10 a.m. to 7 p.m., Saturday from 10 a.m. to 6 p.m., and Sunday from 12 p.m. to 5 p.m.
Ernesta was launched in 2022 by John Foley, Hisao Kushi and Yony Feng – three co-founders of Peloton.