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Salone del Mobile.Milano Partners with Art Basel Shaping the Collectors Lounge

Salone del Mobile.Milano enters into a three-year partnership with Art Basel Miami Beach and Art Basel Hong Kong: Italian design decks out the Collectors Lounge.

12/4/2025
MILAN -- Salone del Mobile.Milano inaugurates a new phase of its international journey by entering into a three-year partnership with Art Basel Miami Beach and Art Basel Hong Kong, associating itself with Art Basel, the most authoritative platform in the global contemporary art scene. The three-year partnership across its Miami and Hong Kong shows envisions the design of its Collectors Lounge. The first collection rolls out at Art Basel Miami Beach, held from Dec. 5-7, 2025.

These are spaces reserved for VIP collectors, curators, gallerists and leading global players of the arts ecosystem. For the first time, Italian design culture enters a strategic context that is essential for building new connections between design, art, and cultural investment.

The first Collectors Lounge envisioned by Salone del Mobile.Milano opened on December 3, the first VIP preview day at Art Basel Miami Beach 2025. Designed by Lissoni & Partners, the Collectors Lounge at Art Basel Miami Beach was curated in partnership with a selection of companies representing Made in Italy: Arper, Artemide, Calligaris, Davide Groppi, Edra, Emu, Ethimo, Exteta, Foscarini, Gallotti&Radice, Gervasoni, Glas Italia, Living Divani, Molteni&C, Natuzzi Italia, Paola Lenti, Poltrona Frau, Porada, Porro and Visionnaire. The space offers an experience that combines aesthetic quality, comfort and cultural identity, creating a privileged place for relationships, where Italian manufacturing culture meets one of the most well-informed and influential international publics.

“Our inaugural presence at Art Basel Miami Beach 2025, represents a natural and strategic evolution of the international trajectory that the Salone is tracing to expand opportunities for relations between Italian design and new global audiences with a high cultural involvement,” says Maria Porro, President of the Salone del Mobile.Milano. “Our role, today more than ever, is to anticipate the changes shaping the international market and to create the conditions for Italian companies to engage with new worlds, where art, design and cultural investments all come together. The partnership with Art Basel Miami Beach and Art Basel Hong Kong marks a decisive step in this direction.

Bringing Italian design into the heart of its Collectors Lounges means not only amplifying the international visibility of our companies, but enhancing the culture of design as a competitive asset. This perspective finds further resonance in the dialogue with a figure like Es Devlin, whom we meet again in Miami. Her research − at the crossroads of art, light and collective imagination − last April lit up the 63rd edition of the Salone del Mobile in Milan with the imaginative ‘Library of Light’, a compass of the mind by which the Salone paid homage to the city, in collaboration with the Pinacoteca di Brera.
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