NEW YORK
- Design visionary Marcel Wanders, co-founder and art director of Dutch
home furnishings furniture and accessories brand Moooi, is in New York
this week for the grand opening on May 15th of Moooi's first
U.S. showroom at 36 East 31 Street. The opening also serves as the U.S.
premiere of the first carpets produced and marketed by Moooi Carpets, a
new company.
The new Moooi showroom in New York City's Nomad
district brings the aesthetic to the U.S. market.
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RugNews.com gets a preview of interiors displays
at the new store, this one featuring a Marcel Wanders Signature
rug.
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The new
3975-foot showroom will display Moooi Carpets in vignettes with the
company's upholstery and accent furniture, as well as decorative objects
and accessories in settings reminiscent of the company's jaw-dropping
displays at the Milan fair.
Of Moooi
Carpets' inaugural collection of 48 signature carpets first unveiled at
Salone del Mobile last month in Milan, 14 will be on display at the
showroom grand opening, which was set to coincide with New York Design
Week. All signature designs, which have been licensed by cutting edge
European designers from Wanders himself to Studio Job, Bertjan Pot and
Front, may be ordered through the store in addition to the samples on
display. In addition to the designer signature rugs, a program dubbed
Moooi Works carpets will also be available, though not yet up and
running.
Unbridled creativity is synonymous with the Moooi label as
evidenced by rug displays at the Milan fair.
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"Design
your own carpet, retouch a Moooi Works carpet with 648 different colors
or buy your favorite Signature carpet print. Moooi Carpets has it all.
It's the reinvention of the carpet," says Moooi's CEO Casper Vissers,
also in New York for Design Week. All signature and Moooi Works rugs
are customizable, and completely original designs can also be created by
clients through the custom program.
The new
rug program has applications for hospitality and other public spaces as
broadloom in addition to residential use. According to Vissers, Moooi
Carpets offers unparalleled freedom of expression through a proprietary
digital printing system, which designers in the signature program have
tested to the max. "This revolutionary machine is the cutting-edge
result of a massive investment in terms of money and time. Several
million euros and two years of building and testing have paid off," he
said.
"Moooi
Carpets' ace up the sleeve is an extremely big, fast, accurate and
convenient machine. It is 100 meters in length and can print several
unlimited colored designs on 400 cm width without changing injectors."
The company says it will require only a very small minimum order, versus
competitive printed carpets which required past production batches of at
least 100m2 in order to make pricing competitive.
The
company's Chromojet printer has been designed with a new technology that
generates extremely high definition prints which can result in
photo-realistic flooring solutions, which generate a playful illusion of
depth, Vissers said, noting that the signature carpets are printed on an
acrylic base.
Moooi Signature Rugs by Christian Lacroix (left)
and Studio Job (floor, foreground) at Salone del Mobile.
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The
surreal, eye-catching designs of the Signature Carpets convey a sense of
depth, intensity and motion. The sometimes surreal, sometimes eccentric
carpets have been designed by renowned names in the world of fashion,
visual arts and design, including Bas Kosters, Bertjan Pot, Broersen en
Lukács, Edward van Vliet, Front, Jurgen Bey, Klaus Haapaniemi, Maison
Christian Lacroix, Marcel Wanders, Marian Bantjes, Neri&Hu, Ross
Lovegrove, Sonya Pletes and Studio Job.
The Eden Queen rug by Marcel Wanders with
Moooi's iconic rocking horse (above) and below in
silhouette.
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Each
creation represents its designer and the amazing world of his/her
expertise and imagination. In addition to the printed carpets, Moooi
Carpets is also presenting five 'jacquard woven carpets by Marcel
Wanders, which, "with sophisticated and refined details, reproduce flat
woven designs of 3D images that appear to be literally carved into the
carpets."
Following
are RugNews.com images at the new Moooi showroom.
05.14.15
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