RugNews.com walks the aisles of an upbeat 2025 Surfaces event and discovers the high end of the market remains
an industry bright spot.
LAS VEGAS -- As cut and sew business continues to surge, broadloom introductions have become fashion bellwethers and The International Surface Event (TISE) 2025 was full of adventurous designs that take their style cues from what's hot in area rugs. As with the area rug category, the luxury broadloom segment continues to be flourish, and broadloom players continue to invest heavily in their assortments and merchandising solutions in an effort to woo clients.
They are not alone and across town at the concurrent Las Vegas Market, cut and sew options have mushroomed with many World Market Center area rug showrooms now offering custom fabrication programs for retailers and designers. Companies such as Nourison, which used to present products at Surfaces, were shuttling clients to their World Market spaces to review not only broadloom introductions but area rug debuts as well. Attendance was strong, said Nourison's Giovanni Marra, and the newest broadloom additions hit the mark. Favorites were the hand-loomed Brilliant Diamond, crafted of wool and nylon, and the wool cut and loop Boca Diamond collections, both of which offer ivory designs with a variegated styling in the neutral toned ground. Another hit for its versatile styling is the in-out textured flatweave Veranda lineup, woven of recycled PET.
Nourison's new indoor-outdoor textured flatweave Veranda lineup was a hit right out the gate at its World Market
Center showroom.
Even the boutique rug event COVER Connect Las Vegas (CCLV), housed within TISE, has seen the upper echelons of the rug business introduce custom-size rugs to capture a share of this burgeoning sector. For instance, Tamarian's quick ship Nepalese wool rugs continue to be a focus and gain ground with clients, and Momeni, a long-time broadloom player, showcased its growing innovative hand-crafted assortment at CCLV for the second time, where it also presented a showstopping antique area rug.
Momeni now presents its broadloom introductions at COVER Connect Pavilion housed next to the Wool Pavilion at TISE.
At all three events the air was full of optimism and TISE aisles were bustling with activity as flooring dealers browsed the latest introductions from high-end broadloom players and also had the opportunity to review several new merchandising systems introduced at market to simplify the shopping experience and custom size rug options.
From left, designer Rachel Moriarty, Sharon Sherman (Tyme & Place Design) and Elizabeth Scruggs (Superior
Construction Design) who were speakers at the 2025 TISE were excited to walk the aisles and check out what's new.
What became immediately apparent in touring the 2025 event is that top trends mirror many of the favorites in the area rug category. Updated traditional motifs grew in prominence at Surfaces with many introductions geared toward this genre; abstract styles also made a showing as did textured tonals. Micro trends such as florals in all guises and art deco-inspired looks are also gaining ground on the broadloom side.
RugNews.com was on the ground walking the aisles of the busy 2025 TISE event, held at the Mandalay Bay Convention Center, and caught up with buyers and exhibitors to find out what's new and hot.
COURISTAN
The new Park Ridge and Park View collections from Creations by Couristan were a favorite at the 2025 Surfaces.
"Traffic has been very good, exceptional, actually," Len Andolino, Couristan president, told RugNews.com. "This has been one of the most impressive product launches we've ever had with 59 new products -- we're making a huge financial investment for our dealers."
Andolino said about 60 percent of the company's broadloom business is fabricated into area rugs so with that in mind, the 2025 introductions reflect that reality as well. Among the company's popular debuts is the innovate Deco collection, which is a 100 percent New Zealand wool hand-loomed lineup. Deco employs the technology of Jacquard attachments from old Wilton machines and uses them on the handloom. "Deco is a handmade Wilton product."
Couristan's new hand-loomed Deco collection, crafted of wool, is the equivalent of a luxury Wilton rug.
“We have to be very diversified in our styling and have to have products that are traditional and we see traditional coming back but buyers don't want grandma's carpet, they want a cool grandma carpet with a twist to it," he said.
Under the Creations by Couristan label, which predominately features face-to-face polyester or face-to-face polypropylene products, the top hits include Park Ridge and Park View both of which speak to the traditional trend. These carpets are woven of space-dyed polyester with subtle high-low traditional designs -- "People love it," Andolino continued.
And, brand new for the label is the rollout of its first pure wool product with the launch of the value-driven Luna, hand-tufted of wool, which received "incredible feedback."
Finally, two other favorites are Westmont and Alicante. Alicante is a machine-woven face-to-face with a twist and offers statement making designs. "Historically a face-to-face woven product is always 100 percent cut pile, but with Alicante we offered a loop and cut pile crafted of 100 percent polyester -- it is fun and is a statement, and it is very, very different. We have to have something that's unusual for the marketplace," Andolino explained. "If you don't push the envelope and come out with different and exciting products for your customers, you're going to get left behind."
Couristan's new Alicante (top) and Westmont are face to face woven with a plush cut pile.
KALEEN
Kaleen's Henry's Place, hand-loomed of wool, was a hit for its updated traditional designs and natural palette.
"Our appointments doubled versus last year and demand for new placements has been tremendous," said Kaleen's Cole Lewis. "We're seeing an increase in demand for traditional rug designs in the broadloom world.” He noted that the classic floral motif of Henry's Place, from Kaleen's Pure Life label, was proving a hit. Pure Life, a line of all-natural hand-loomed wool products, saw a major expansion at the 2025 edition of TISE and also debuted rolls up to 22' x 100' for its most popular styles.
New trending collections, in addition to Henry's Place at Surfaces include the fresh plaid looks in neutral tones of Carnoustie and the updated zigzag pattern of Martinique. "There's also a trend toward sustainability, natural colors, natural dyes, and Pure Life is a hand-crafted all-wool line using organic dyes with a natural latex backing," Lewis added.
Another debut that resonated with buyers is the Highland Pearl collection from the Home & Porch lineup. This collection offers a classic scrolling floral pattern, Jacquard woven in India from 100 percent polyester. Kaleen's indoor-outdoor Home & Porch is woven of 100 percent recycled PET polyesters, which addresses another eco trend in the marketplace. Finally for shoppers looking for statement making designs the Nectar collection, hand-loomed of wool, viscose and cotton, was a favorite for its abstract linear art inspired design.
Nectar from Kaleen's Luxe collection is a hit for its abstracted linear pattern, hand-loomed of wool, viscose and cotton,
available in stocked rug sizes and broadloom.
KANE CARPET
Kane Carpet introduced its new Herbanian label, which is comprised of the company's first official hand-loomed product.
Kane Carpet, known for its fashion-driven broadloom styles, introduced a range of abstract designs that would be right at home in any area rug showroom. In fact, Bruce Kurtz, vice president of sales and marketing, said from a stylistic standpoint abstracts are the top-selling genre at Kane Carpet, followed by tonal textured motifs and geometrics.
"Floor coverings for our end of the business has really turned into artwork, and it's really become popular for its wow effect," said Kurtz. "That's what we're trying to accomplish with what we do."
And with cut and sew now accounting for 25 percent of the company's business -- a figure the company is hoping to grow -- Surfaces introductions definitely were designed to appeal to the cut-and-sew segment. Popular releases include the updated classic Persian motifs of the Artisanal, Dignified and Premier collections, which are Wilton woven of the company's proprietary Eruolon synthetic yarn system that produces durable, stain-resistant, and colorfast carpets. Abstract designs also were a top choice with the new Sonnet collection earning a thumbs up.
But the major announcement at Kane, known for its high-end machine-woven synthetic fiber broadloom, was the debut of a new brand, Herbanian, named after Herb Frank, Kane's founder. This new label introduced the company's first official hand-loomed broadloom assortment, a segment the company is hoping to capture a piece of. The division debuted with14 collections under the Herbanian umbrella and includes pure nylon pieces, all wool styles, wool and synthetic fiber blends, and all polyester designs.
Top looks at the 2025 TISE at the Kane booth were statement making abstracts and updated florals. Shown, from
left, Sonnet and Premier.
KARASTAN
Paul Walker and Myles Shaw with U.K online retailer RugRun.com, stopped by the Karastan booth to review the new
Black Label program.
Karastan's spacious stand at TISE was teaming with flooring dealers stopping in to learn about the company's recently introduced Black Label broadloom program, which adds a higher-end carpet assortment to the Karastan lineup. Black Label is a curated selection of 28 products where timeless styles receive a modern twist. The carpets in the program focus on three core fibers: SmartStrand, nylon and wool.
“A new generation of luxury consumers are attaching more status to quiet and considered interiors,” stated Denise Silbert, vice president of marketing, soft surface and Builder + Multifamily. “Karastan Black Label broadens Karastan’s appeal to this consumer segment and will allow our retail partners and designers to cater to those looking to buy less but better and investing in fewer yet higher-quality pieces.”
She added that the new program was created to make a statement in store, and Karastan Black Label can be merchandised on an easy-to-shop, eye-catching destination wall or a small destination display where space is more limited.
Karastan Black Label can be merchandised on an easy-to-shop, eye-catching destination wall or a small destination
display where space is more limited
PRESTIGE MILLS/STARK
Prestige Mills introduced several directional floral patterned collections as the genre gains in popularity. Shown, Hildie
Prestige Mills, the designer wholesale broadloom label for Stark, showcased its latest Prestige Mills carpets in a range of constructions from hand-woven to hand-tufted to Wilton. Among the standouts is Lucine, which offers a contemporary crosshatch design Wilton-woven with a loop pile of 100 percent polypropylene and Hildie, which is part of Prestige Mills' Weave Tuft collection. Hildie features intricate raised ivory classic floral patterns with a trend-forward neutral colored ground. These carpets are crafted of 100 percent polyester in a face-to-face Wilton weave.
Among the new standouts from Missoni Home were Riga and Candito collections, both of which offered a trending inky navy colorway. These collections are woven of wool. Another showstopper from Missoni Home is the new black and white contemporary floral Pranzo, crafted of wool with a loop pile. Finally, also featured at the Prestige Mills stand were the newest designs under the Ashley Stark Home program, which added new looks in a range of styles including fresh textured organic neutrals. The program's Deco Dance offers curved and linear geometric forms, in a high-low wool loop and cut pile construction, similar to high-low organic area rug styles that remain a popular seller.
From the fashion house Missoni comes several new introductions in trend forward palettes including deep navy.
STANTON DESIGN
Harris and Jessica Cohen of Country Carpet Syosset New York, with Stanton Design's Christine Zampaglione stop in
the Stanton booth to check out the new display systems and broadloom introductions.
Stanton Carpets, which officially announced a re-branding strategy earlier this year, renamed the company Stanton Design to reflect its evolution and expanded product offering. Today, Stanton not only continues to offer its high-end carpets, but also has become a source for hard surfaces, with the recent addition of porcelain tile and glass mosaics. For carpet shoppers at Surfaces, Stanton introduced its revamped brand and its new merchandising program, which leans heavily into fabricated rugs, Christine Zampaglione, senior director of marketing, said.
Stanton's Stanton Rug Co.'s stocked area rug program adds custom size feature and the new Lana collection, crafted of
wool and nylon, top right, was a big hit at TISE.
Stanton consolidated all soft surface products under two Stanton Studio merchandising groups. Artisan Studio unifies the hand-loomed premiere brands of Antrim, Rosecore, Crescent and Cavan; and Signature Studio comprises the Stanton machine-made offerings, including face-to-face Wilton, outdoor and textured wools. The new modular selling solution is designed to simplify the shopping experience where product is organized by three different categories of pattern, texture and performance, with each of those further organized by subcategories.
"We've been busy all day," said CEO Jonathan Cohen. "We've had a great reception to everything new and customers are loving the simplification of our carpets assortment."
As part of its revamped strategy in the carpets and rug business Stanton introduced a new merchandising system that
simplifies the shopping experience and emphasizes its custom size program.