MACY'S LAUNCHES SHIPPING
SERVICES TO 91 NATIONS
NEW YORK – In a move to significantly broaden its merchandising efforts, Macy's has launched international shipping on its e-commerce site, macys.com, to 91 countries in Africa, Asia, Australia, the Caribbean, Europe, the Middle East, North and South America.
To offer this service, Macy's has partnered with FiftyOne, a provider of international e-commerce services and infrastructure to U.S. retailers.
"International shipping will enable Macy's to build upon its existing customer base beyond the United States by exposing our product offerings abroad," said Kent Anderson, president of macys.com. "In 2010, non-U.S.- based shoppers accounted for 36 million visits to macys.com; the prospect of satisfying the demands of this consumer is an exciting business opportunity for us. It also provides Macy's with a global platform on which to build our reputation as a source for great fashion and value."
"The shopping experience on macys.com offers customers a seamless changeover from domestic to international view. International customers in participating countries will automatically be transitioned to their local currency as they browse the assortment. Once customers are finished selecting items for purchase, the system will automatically
provide the final price for the merchandise including all shipping-related costs," according to Macy's.
06.27.11
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