"Despite the necessity to temporarily reduce our staff, we still gladly accept customer calls to answer any and all questions," said Ariel Kalaty, a company spokesperson, who added that the company continues to follow state-mandated regulations. "While we're happy for customers to fax or email us, now is the perfect time for them to utilize the Kalaty app for both Apple and Android devices that's a free download on the App Store. We also offer an easy-to-navigate dealer portal at Kalaty.com.
"These interactive e-marketing and tech tools vastly improve the customer experience with features that allow our dealers to check inventory, place and/or check their orders, plus a number of other useful functions including being able to see all of our rugs in a variety of different room settings. All of these marketing tools can be especially helpful to dealers and customers who for the most part are currently working remotely due to the many uncertainties of the corona virus crisis," Kalaty explained.
Meticulously crafted, the Ankara collection of classic Oushak designs is made of premium wool and Silkette. Shown, AK-427
Kalaty executives and employees, in compliance with current New York State guidelines, are carefully maintaining social distancing regulations as well as following proper health protocols to keep themselves and their families safe. The company warehouse continues to maintain a vast inventory of rug collections in all styles, sizes, shapes, weaves and constructions while the shipping department is making every effort to ship orders quickly.
"With most of the country working under stay-at-home mandates and with the High Point spring market cancelled, we are offering 'High Point specials' and limited-time free shipping, which we hope will help our customers conduct business during these difficult times. And, instead of debuting new products at this spring's markets, we have put our newest collections and designs on Kalaty.com so that customers can see our newest rugs online now," Kalaty added.
Kalaty's new product emphasis for spring 2020 primarily focuses on the company's heritage hand-knotted styles; however, there are new introductions in a variety of textures, weaves and constructions in all styles and at all price points.
ANKARA COLLECTION
Kalaty redefines the classic Oushak with the new Ankara range of hand-knotted rugs, Shown, AK-424
The new Ankara collection of classic hand-knotted Oushak patterns in updated colors is meticulously handcrafted using a blend of premium wool and Silkette yarns. These rugs capture the essence and unique character of the timeless, popular Oushak style genre.
SOUMAK COLLECTION
Kalaty's double-sided Soumak collection, handmade of premium wool, features a classic herringbone texture. Shown, SU-922
The Soumak collection of double-sided designs encompasses a variety of popular motifs, patterns and colorations ranging in style from traditional to transitional, and from boho to tribal and southwestern. Hand-knotted using 100 percent premium wool yarns, these reversible rugs feature a herringbone texture that is uniquely characteristic of the soumak weave.
LILAH, K-TWO, AND POLARIS INTROS
The company also expects to roll out the new Lilah collection soon. Lilah features traditional Oushak patterns and designs in updated modern colorways ranging from tone-on-tone neutrals to trendy colors. The line is carefully hand-knotted using fine hand-spun wool yarns in a special Turkish knot weave. In addition, the company continues to grow its popularly priced K-Two range of power-loomed rugs, adding its successful Polaris collection with new looks ready to roll out soon. Polaris is hand-crafted of 100 percent wool in a thick shag-type of pile. To see all the latest Kalaty styles, click here.
About Kalaty Rug Corp.
The Kalaty family Oriental rug business originated more than 100 years ago in Iran under Mirza Kalaty's grandfather. Mirza Kalaty established the company in the US in 1979, and today he and his five sons -- Ramin, Mike, Farshad, Ariel and Kamran -- run the company along with a new generation having recently entered the family business. Kalaty Rug Corporation continues to progress through design, innovative coloring and finishing, as well as through its commitment to provide customers with heirloom-quality area rugs and unparalleled service. Kalaty consistently maintains a vast inventory of area rug collections in a wide range of designs, colors, sizes, weaves, constructions and shapes. The company also takes pride in offering same-day shipping on most products.
Kalaty showrooms include: New York (295 Fifth Avenue, Suite 508), Atlanta (AmericasMart, 4-G-14), Las Vegas (World Market Center, B-455) and High Point (IHFC, G-369).
For more information about the company, its rug collections, marketing tools, services and programs, please visit www.kalaty.com.