Loloi's recently launched Amber Lewis program, which includes the printed Billie collection above, has been
an instant hit with winter buyers.
ATLANTA -- Loloi kicked off the year with a strong start at winter 2022 home furnishings markets, where the company featured its latest licensing programs alongside Loloi branded area rug debuts.
Cyrus Loloi told RugNews.com the Dallas-based company has 2022 well planned, and the company began implementing its new product strategy at winter markets. “We have a blueprint to introduce new products every season to keep us relevant, and to keep our customers coming to see us,” he said. “We plan to stay focused on our stock rate, staying as in-stock as we can… and staying hungry!”
Loloi said that for the winter Vegas edition shoppers were able to scout a lot more new product. “We’ve expanded our space a little and optimized the flow. Amber Lewis x Loloi made its Vegas debut. She’s known for her California-cool style, and the line resonated with West Coast buyers.”
In fact, at its World Market showroom, Loloi devoted plenty of space to the Amber Lewis program, showcasing the range of price points and constructions included in the series. The popular Billie collection, which offers printed distressed-style traditional motifs, is made of polyester with an innovative cross-woven texture. On the other end of the spectrum are the Good Weave-certified hand-knotted Collins and Gwyneth collections, both crafted of mostly wool with cotton.
Amber Lewis x Loloi's hand-knotted Collins collection of rugs features textural patterns in trending neutrals.
“There’s a nice appetite for all of our brands, and at Vegas customers were able to shop lots of new products across all our brands. We rolled out dozens of new collections, and tons of new accessories like pillows and wall art," Loloi said.
At the Atlanta show in early January, Loloi, one of the few remaining area rug showrooms presenting goods at AmericasMart, also highlighted its high-profile licensed collections, especially its two newer partnership collections, Amber Lewis x Loloi and Carrier and Company x Loloi.
The Carrier and Company collaboration, a partnership with the New York-based interior design couple, was first seen at the Las Vegas Market in August 2021.
Loloi's new collaboration with Jesse and Mara Carrier, the designer duo behind New York design studio Carrier
and Company, introduced the hand-knotted bond collection to winter market-goers.
“Jesse and Mara Carrier have spent a lifetime sourcing very fine, one-of-a-kind rugs,” noted John Thompson, vice president, Southeastern region, at the Atlanta Market. “What we are doing is collaborating with them to bring products to a more mainstream price point, but will still give the customer that experience of a high-end, one-of-a-kind rug." Among the Carrier and Company featured collections were Harrison, hand-knotted in wool, viscose and cotton in warm neutrals and organic geometrics; the hand-knotted Bond collection, featuring abstract repeating patterns executed in linen, wool, and cotton; and the Milton collection, which has a grid motif rendered in jute, wool, and cotton.
“This collection has a very clean, smooth aesthetic,” says Thompson. “We’re giving our customer base an opportunity to have a look that we’ve never played in.” One feature of the collection is that, because the target audience likely has expansive interior spaces, each rug in the collection will go up to a 12 by 15 foot size and will include longer runners, as well.
“One of the things we want to do in 2022 is to highlight some of these well-followed [but not necessarily mainstream] celebrities,” says Thompson. Think of it, he says, “as an intimate introduction to design names.” With Amber Lewis having a strong following on the West Coast, and Carrier and Company well-known on the East Coast, the Loloi partnership is helping the respective designers gain more recognition on the opposite coasts.
Loloi's Carrier and Company area rug program includes Harrison, hand-knotted in wool, viscose and cotton in
warm neutrals and organic geometric.