Loloi grows Magnolia Home by Joanna Gaines lineup with new sustainable, machine-washable collections.
Shown, BAN-03
DALLAS — Loloi announced the relaunch of its Magnolia Home by Joanna Gaines x Loloi collaboration, featuring a new evolution of the collaboration’s products and availability.
The relaunch will include four new rug collections and more than a dozen new pillows. Two of the collections represent the collaboration’s first-ever machine-washable rugs, and one is manufactured with polyester from recycled plastic—a meaningful step towards more sustainable manufacturing.
“We’re excited for the relaunch of Magnolia Home by Joanna Gaines x Loloi, which has been a fan favorite since we first introduced the collaboration,” said Cyrus Loloi, principal. “This relaunch will introduce a more sustainable story for the collection, with a focus on eco-conscious design.”
The new Magnolia Home by Joanna Gaines x Loloi collections will include:
ASHBY
The Ashby collection from Magnolia Home by Joanna Gaines is hand-tufted of pure wool. Shown, ASH-04
Hand-tufted of 100 percent t wool, the Ashby Collection from Magnolia Home by Joanna Gaines × Loloi features neutral designs with a ribbed texture that’s naturally complemented by the design’s subtle stripes. Ashby is made in India and GoodWeave certified, ensuring the company's commitment to ethical production and the support of weavers' communities.
BANKS
Magnolia Home by Joanna Gaines adds its first machine-washable rugs with the Banks collection. Shown, BAN-02
The Banks collection is features machine-washable rugs — a first for both Magnolia Home by Joanna Gaines and Loloi. Power-loomed of 100 percent polyester. The area rugs in the collection can be machine-washed and either hung or laid out to dry. With a vintage-inspired design in sumptuous and saturated colors, Banks is Oeko-Tex certified, ensuring its materials don't contain harmful substances.
MILLIE
The new Millie collection from Magnolia Home offers vintage Turkish Oushak motifs in muted colors with an over-dyed
effect. Shown, MIE-01
The Millie collection from Magnolia Home by Joanna Gaines × Loloi is based on floral designs and motifs found in vintage Turkish Oushak rugs. The area rug’s muted colors create an over-dyed effect. It is power-loomed of space-dyed polyester for exceptional durability. Millie is also Oeko-Tex certified, ensuring its materials don't contain harmful substances.
SINCLAIR
Sinclair collection of washable rugs is power-loomed of polyester made from recycled plastic. Shown, SIN-06
The Sinclair collection is power-loomed of polyester made from recycled plastic — a first for both Magnolia Home by Joanna Gaines and Loloi. Sinclair area rugs have incredible softness and durability comparable to classic power-loomed rugs, while also reducing waste in their production. This collection is also machine-washable. The designs features antique motifs with intricate details and slight distressing.
The new pillow introductions feature 11 cotton-blend designs and come in a range of sizes including 18"x18", 13"x21" and 22"x22".
Loloi will showcase the Magnolia Home by Joanna Gaines x Loloi collaboration at the spring 2023 High Point Market, April 22-26, in their showroom, IHFC Design Center, Showroom 320. During the event, Joanna Gaines will participate in a panel discussion in the High Point Theater on Saturday, April 22 at 2 p.m.