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Show Recap

Surya's Latest Market Rug Debuts a Hit with Buyers at Dallas & Atlanta Markets

The company's new machine-woven and hand-knotted introductions resonated with shoppers stopping by Atlanta and Dallas showrooms.

RugNews.com Editors
8/31/2020
traditional tribal motif rug display
The hand-knotted wool and viscose Nobility collection by Surya scored big with designers shopping Dallas Market.

DALLAS -- Area rug and home furnishings maker Surya showcased its rugs in-person for the first time since the Covid-19 shutdown at Atlanta and the Dallas Gift and Home markets in August, and despite lower appointments, show attendees were buying area rugs.

"We were pleasantly surprised with strong attendance at Dallas Market and saw a rebound in orders as well," Parvati Tiwari, VP, strategy and Insight, told RugNews.com. "The health and safety measures taken by Dallas Market Center, as well as within our showroom, gave buyers and designers the confidence to shop in person and prepare for the upcoming season.

"We received a very positive response to some of our newest machine-woven collections, including Brunswick and Avant Garde," she added. "Our recently added hand-knotted Nobility collection also did well with designers."

Earlier this month at Atlanta Market, Surya -- and other market exhibitors -- also reported that buyers were opening their pocketbooks, hungry for new area rug designs and ready to restock their inventories. In Atlanta, Surya's Biscayne, a wool hand-knotted collection that includes recolored traditional motifs; Brunswick; and the eco-friendly Southampton collections were popular with independent retailers and designers at that market.

Surya has introduced dozens of new collections this year and focused those rollouts not only on softness but on key design trends identified by the company, including: Refined Tradition, Space Dyed Yarns, Elevated Abstracts, Tone on Tone Texture and Sophisticated Versatility.

Among the 2020 roll outs are:

AVANT GARDE

medallion design in pale blue and gray
Space-dyed and super soft, Surya's new Avant Garde collection (AVT2300) resonated with buyers in Dallas.

Machine-woven in Turkey of a mostly polyester blend the Avant Garde collection is crafted off space-dyed color process to lend its center and medallion designs a vintage style. These self-fringed rugs feature a super soft hand.

BISCAYNE

classic medallion rug in updated colors
Surya's wool hand-knotted Biscayne collection (BSY2301) reworks classic Persian motifs in updated palettes.

Biscayne collection or recolored traditional, aged-looking motifs. The hand-knotted Biscayne collection offers a mix of modern, updated and classic Oushak-inspired designs in on-trend hues such as rose, camel, butter, teal and sage.

BRUNSWICK

a display of gray and brown rugs
The Bruswick collection of machine-woven designs feature the softness buyers were looking for at in-person markets this August.

Surya's Brunswick range offers a mix of modern and traditional self-fringed designs with high-low detail. These rugs are densely woven of polyester and polypropylene for lasting softness and durability underfoot.

NOBILITY

classic global motifs hand-knot rug
Surya's hand-knotted Nobility range (NBI2305) offers tonal colors with designs crafted of a blend of wool and viscose.

Nobility collection rugs are designed in tonal colors with hand-knotted details and a medium pile. This collection features high-low characteristics crafted of wool and lustrous viscose. (Matching pillows are available.)


SOUTHAMPTON

deep blue braided looking rug
The eco-friendly Southampton collection (SUH2300) by Surya is made of a blend of jute and PET.

The Southampton collection of handcrafted area rugs is made of 60 percent jute and 40 percent PET yarn. These designs feature a heathered effect, a unique braided texture and fringe detailing that is soft and resilient underfoot.
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