Monty Rathi, Kaleen COO and designer Hilary Farr at the High Point Market launch of two new collections from
Hilary Farr Designs: Sterling Impressions, shown, and Natural Jute.
 
HIGH POINT, N.C. -- Kaleen more than doubled its High Point presence with the addition of an adjacent showroom, and visitors at the fall 2021 market got a glimpse of the expansive new (Showplace 2345) space, which the company will completely remodel for an official grand opening at the spring 2022 High Point Market.

"This is a soft launch," said Monty Rathi, Kaleen COO. "We have approved our architect's plans but decided to wait until spring so as not to rush; we want to create the best possible build-out for the space and our products."

The expansion seamlessly integrates the next-door showroom, S-2350, into the existing Kaleen space, forming a spacious, cohesive unit for presentation of the company's area rugs and broadloom.

Kaleen, which celebrates 25 years in the business in 2021, is now able to create multiple inspirational displays in the expanded location, and buyers positively responded, according to Brian Brigham, director of marketing & public relations. "In the past we were able to showcase two to three collections at most. Here we can highlight new lines, and bring new life to older collections as well. We can also focus on creating easy shopping spaces for our customers. The new Kaleen showroom incorporates a fusion of fun and traditional style -- giving our shoppers and guests a space to relax and unwind."

HILARY FARR INTRODUCTIONS


Hilary Farr's area rugs are presented in a spacious display with her new Natural Jute collection, hanging left.

This market, shoppers were first to see two brand new collections by Hilary Farr Designs, including a 100 percent sustainable jute collection, and a new machine-made collection made from recycled polyester.

Designer Hilary Farr, who launched her inaugural rug collection with Kaleen two years ago said, "My collections are focused on love – love for the earth above all else. Sustainability is very important to me. Kaleen also shares this passion of mine and has been able to create my Natural Jute collection of rugs made from a blend of jute and wool, making them 100 percent sustainable. My Natural Jute collection comes in various colors, geometric patterns, and shapes with hints of southwestern flair."

Farr noted her debuting Sterling Impressions collection is designed to inspire imagination. A machine-made high-low textural range made from recycled polyester and shrink yarn, the palette is silver and gray-based with splashes of blues, golds and deep reds. Sizes range from 1'10" x 2'9" 8'5" x 11'6".

At this week's market, Farr took time out from a working session with Kaleen's product development team to meet with key customers. In addition, RugNews.com spied future Kaleen licensing partner and HGTV star Tamara Day in the showroom for a hush-hush product development meeting as well.


Hilary Farr by Kaleen adds the Natural Jute collection of rugs made from a blend of jute and wool. Shown, HJT01


Kaleen grows its Hilary Farr collaboration with the new Sterling Impressions range of textural machine-made looks.
Shown, HSI03

LUXE BRAND INTRODUCTIONS


Kaleen's upscale Luxe brand was on show. Shown above, are two hand-knotted Ali collection designs. Shown, ALI07

The upscale Luxe brand by Kaleen gets a big play in High Point with the new Ali collection of seven hand-serged debut styles in classic geometric florals and Middle Eastern designs. Hand-knotted in India from 100 percent imported wool the richly colored jewel-toned designs are Afghan inspired.

Front and center in the new showroom was another Luxe branded line called Sikri. Minimalistic and sophisticated, this low pile, open back collection is also hand-knotted in India from 100 percent imported wool and hand serged. Contemporary color palettes and over-scaled patterns create a softened, almost water-colored presence.


Kaleen's high-end-hand-knotted Sikri collections offers softened over-scaled patterns.
 
MARBLE COLLECTION NEW ADDITIONS


Kaleen's top-selling hand-tufted Marble collection adds new agate motif in two colorways. Shown, MAR10
 
Buyers can't get enough of Kaleen's hand-tufted Marble collection, and the company obliged with 10 new patterns, including an agate motif in two colorways. This highly successful range is produced using space-dyed, 100 percent imported wool, which is then spun into a premium yarn. Each of these single-pile rugs is then serged by hand and backed with Kaleen’s signature cotton canvas.

PERCI COLLECTION DEBUT


Kaleen's handmade Perci collection of 17 designs is crafted of PET polyester and hand-loomed. Shown, PER07

A go-to source for indoor-outdoor rugs, Kaleen adds the handmade flatweave Perci collection in 17 sophisticated stripe colorways. Pairing clean lines with ribbed texture detail, these 100 percent PET polyester rugs are hand-loomed and hand-finished in India and feature Kaleen's non-skid backing for added safety.

MACHINE-MADES ROLL OUTS


Kaleen introduces the machine-washable Nora collection, which features vintage distressed looks that are printed
to replicate hand-knotted rugs. Shown, NOR02-01-23
 
Kaleen expanded its machine-made assortment with several recently introduced collections, and among the hits were the indoor-outdoors Anther and Ostinata collections, and catered to machine-washable rug advocates with Nora. 

Anther, an indoor-outdoor range machine-woven in Egypt of 100 percent polyester, features floral inspired designs with up-close views of lilies, ferns and other ornate flowers in vibrant colorways. While Ostinata by Kaleen plays on textured lines and curves to create geometric and even abstract forms. Machine-made in Turkey of 100 percent polypropylene this indoor-outdoor collection is UV-treated, fade, mildew and heat resistant.

The machine-washable Nora collection features vintage distressed looks that are printed to replicate hand-knotted rugs at value price points. Machine made in Turkey of 100 percent polyester, this open backed, lightweight collection is fringed on two sides.


The indoor-outdoor Anther collection showcases a range of floral motifs. Shown, ANT03
 

Kaleen's indoor-outdoor Ostinata collection brings vibrant palettes and designs to the outdoors. Shown, OST11-89-23


EYECATCHING RUG DISPLAYS


Kaleen's Origami collection is hand-tufted of wool and inspired by the ancient art of Japanese paper folding.


Kaleen's signature Peacock rug was on display in its newly expanded and revamped High Point space.